Senior Product Marketing Manager, Apps Portfolio (d/f/m)

We are seeking an experienced Senior Product Marketing Manager to lead on evangelising some of our key solutions that extend the use of our product more widely across the employee lifecycle.

The Senior Product Marketing Manager will lead on developing stellar Sales Enablement materials that support sales to win customers. This individual will have responsibility for smooth running of product launches, and will define positioning, messaging and strategic GTM activities.

This opportunity is ideal for someone who is flexible, adaptable, and extremely driven. Comfortable with complexity, we are looking for someone who is skilled in translating complex service and technology products into clear, concise positioning and marketing materials. We’re looking for someone who is curious, ever-so-slightly geeky by nature, and will be inspired and motivated by Personio’s mission of enabling better organisations. You’ll get to work in a rapidly growing organisation and have an opportunity to make an impact every day.

Role responsibilities

• Understand our customers within our target segments and buyer personas (including by talking regularly with current and prospective customers), and serve as an advocate for their needs in order to shape go-to-market strategy

• Create clear, concise positioning and messaging that centers on value for our Recruiting &Development solutions, as well as several new and exciting solutions

• Produce attention-grabbing marketing and sales enablement materials for our new and existing products and services

• Be the market insight expert, and partner with colleagues in Product to help shape product and feature direction 

• Deeply understand and stay current on the competitive landscape for the products you serve and collaborate with the competitive intelligence manager to bring actionable insights to our product and field teams

• Build a strong partnership with sales, account management, product and marketing teams 

• Experience: You have 5+ years of experience in a Product Marketing role, where you launched products with results to show. Ideally with previous experience in SaaS companies with solutions in the B2B world within the HR space. 

• Complexity: You can prioritize tasks and responsibilities across projects in a fast-paced environment. You like to think through complex issues and come up with effective solutions. You’re analytical in nature, and can draw logical conclusions from different pieces of information.

• Impact oriented: You set out with impact in mind, evaluating what you should work on by the impact it will make. And then you measure the impact and iterate where needed.

• Data driven: You have previously synthesized results of market insight projects into a deep understanding of the customer and the market and have used that knowledge to support product development and sales and marketing initiatives

• Agility: You thrive in a dynamic environment and aren’t afraid to change course when required. 

• Influence: You have strong presentation and verbal skills and are able to adapt how you communicate to best reach and engage your audience—from software engineer to CEO. You will write compelling copy and clear internal docs. The bar for your writing is high: you’ll write crisp, bold prose. 

• Digital dexterity: You have worked with various tools such as Slack, Notion, Click-Up. And if not, you are adept at learning as you go. 

• Team work: You are energized by building relationships with people from different backgrounds and with different roles and geographical locations. Product Marketers collaborate across the Marketing team and with basically every team at Personio so you will be able to work with a range of disciplines to execute on your work.

• Self-starter: You are self-motivated and can influence the teams and individuals around you

Aside from our people, culture, and mission, there are a variety of additional benefits that help make Personio a great place to work! Work with us and receive:

• Competitive compensation package – reevaluated each year – that includes salary, benefits, and pre-IPO equity
• 28 days of paid vacation, plus another additional day after 2 and 4 years (because we love what we do, but we also love vacation!)
• 2 Impact Days you can use to have an impact on the environment and society –one for an individual project of your choice and one for a company-wide initiative! #SocialResponsibility
• Flexible working arrangements with PersonioFlex
• Annual personal development budget for you to invest in your development via professional memberships, external certifications, conferences, and more
• Regular company and team events like All Company Culture Week and local year-end celebrations
• High-impact working environment with flat hierarchies and short decision-making processes
• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares
• Save money with corporate discounts across brands like Adidas, LG, Bosch, Apple, and more
• Bright and open office space in the heart of Amsterdam
• Subsidy towards healthcare coverage with a provider of your choice
• Access multiple fitness studios and sports facilities the Netherlands for €30 per month with a subsidized Onefit membership
• Invest in your retirement via the Personio Pension Scheme, with a Personio contribution