(Senior) Product Marketing Manager

Your mission as a (Senior) Product Marketing Manager (mf/d)

Appinio is looking for a (Senior) Product Marketing Manager to contribute to our Product Marketing strategy at a global level. We’re looking for someone who is self-driven, has excellent storytelling skills, and demonstrated proficiency in understanding and translating customer needs into a strategy.

In this role, you will be responsible for ensuring that our products are positioned and communicated in the right way to strengthen our brand and boost growth.

What you’ll be doing

• Drive growth and adoption of Appinio’s solution, as well as maximize Appinio’s exposure, by owning go-to-market strategies (market research expertise and product suite)
• Craft and articulate our value proposition, with targeting messaging and holistic internal and external channels for distribution and education
• Improve our understanding of Appinio’s customers and competitors, by gathering feedback and insights from customers and competitors and market analysis
• Become the expert and partner closely with our Sales team to deeply understand customer, market, and vertical needs as well as business requirements
• Utilize data proficiently to deeply understand pain points, identify opportunities, and prioritize solutions
• Develop collaterals and tool kits to enable our Sales and Brand Marketing teams to position Appinio efficiently and differentiate us from competitors
• Collaborate with internal teams (product, design, marketing, sales, customer success, engineering) to define and align processes, feedback, and communication channels as well as identify revenue-boosting opportunities
• Work closely with local marketing teams to roll out global strategies at a local level

You will thrive in this role if

• You have a minimum of 4+ years experience in a similar role, ideally in a high-growth company
• You have a strong knowledge of the market research industry (previous working experience in a market research player is a big plus) and are passionate about consumer insights 
• You know how to craft content and messages that trigger our target group 
• You have outstanding oral and written communication, presentation, and analytical skills
• You have a growth mindset and you able to deliver in a high-paced environment
• You are fluent in English, another European language is a plus

What’s in it for you?

• Flexibility Policy - meaning there is no hard cap on the number of vacation days
• Work-from-anywhere Policy 
  • You have the chance to develop our amazing product from one of the countries where we operate: Spain, France, Germany, Portugal, the Netherlands or the UK.
  • You have the chance to work outside of your country of residence for a maximum of 180 days per year, given that you have a valid work permit for that country
• All the hardware you need and your own MacBook
• In case you're located in Hamburg or Berlin, you'll get a Deutschlandticket or access to a mobility budget with the RYDES app to get you to and from the office space
• In case you're located in Germany or Spain, you will have access to a Subsidised Urban Sports Club membership
• In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co-working spaces