Product Marketing Manager, Apps (6 mth Fixed-Term Contract)

This role is a Fixed Term Contract for 6 months and can be based from any of our European offices (Munich, Berlin, London, Dublin, Amsterdam, Barcelona or Madrid) or remotely from our office countries (Germany, Netherlands, UK, Ireland, Spain).

Bring your strategy. Create our story. Join Marketing at Personio to turn the curious into customers and win new markets for one of the most valuable tech companies in Europe. Our team of experienced marketers strategise, collaborate, create, and iterate to generate demand. 

The (Snr) Product Marketing Manager, Apps, has responsibility for smooth running of product launches, and defines positioning, messaging and strategic GTM activities for their product. This role is for someone who is flexible, adaptable, driven and enjoys working in fast-paced environments. Comfortable with complexity, the team member will be skilled in translating complex service and technology products into clear, concise positioning and marketing materials. 

• Understand our customers, target segments and buyer personas (including by talking regularly with current and prospective customers), and serve as an advocate for their needs in order to shape go-to-market strategy

• Create clear, concise positioning and messaging that centres on the value of our platform

• Build a strong partnership with sales, account management, product and marketing teams 

• Own end-to-end product launches including defining the Go-to-market plans, sales enablement tools, and marketing activation in collaboration with our sales and marketing teams

• Produce attention-grabbing marketing and sales enablement materials for our new and existing products and services

• Be the customer and market insight expert, and partner with colleagues in Product to help shape product and feature direction

• Experience: 2+(PMM),5+ years (SPMM) of experience in a product marketing role

• Ability to operate in complex environments: Prioritization of tasks and responsibilities across projects in a fast-paced environment. Thinking through complex issues and coming up with effective solutions. Analytical in nature, with ability to draw logical conclusions from different pieces of information.

• Impact oriented: Setting out with impact in mind, evaluating what you should work on by the impact it will make and measuring the impact to iterate where needed.

• Data driven: You have previously synthesized results of market insight projects into a deep understanding of the customer and the market and have used that knowledge to support product development and sales and marketing initiatives

• Influence: Strong presentation and verbal skills and ability to adapt how you communicate to best reach and engage your audience—from software engineer to CEO. Writing compelling copy and clear internal docs. The bar for your writing is high: you’ll write crisp, bold prose. 

• Previous experience in SaaS companies, ideally in the B2B space

• Native-level German language proficiency a definite bonus 

Personio is an equal opportunities employer, committed to building an integrative culture where everyone feels welcomed and supported. We embrace uniqueness and understand that our diverse, values-driven culture makes us stronger. We are proud to have an inclusive workplace environment that will foster your development no matter your gender, civil status, family status, sexual orientation, religion, age, disability, education level, or race.

Aside from our people, culture, and mission, check out some of the other benefits that make Personio a great place to work:

• Receive a competitive reward package – reevaluated each year – that includes salary, benefits, and pre-IPO equity

• Enjoy 28 days of paid vacation, plus an additional day after 2 and 4 years (because we love what we do, but we also love vacation!)

• Make an impact on the environment and society with 2 (fully paid) Impact Days –one for an individual project of your choice and one for a company-wide initiative

• Receive generous family leave, child support, mental health support, and sabbatical opportunities with PersonioCares

• Find your best way to work with our office-led, remote-friendly PersonioFlex! Most teams offer a roughly 50% remote, 50% in-office working framework

• Invest in your development with an annual personal development budget to use on professional memberships, external certifications, conferences, and more

• Connect with your fellow Personios at regular company and team events like All Company Culture Week and local year-end celebrations

• Engage in a high-impact working environment with flat hierarchies and short decision-making processes