Senior Product Marketing Director

Having made its name in the game of quick and simple file-sharing, WeTransfer has grown into an end-to-end suite of digital solutions with more than 87 million monthly active users in 190 countries. Beyond the WeTransfer.com platform, we have the storytelling platform WePresent, quick slide-making tool Paste, immersive sketching app Paper, and inspiration-capturing tool Collect. We design and deliver delightful experiences that continue to feel obvious and intuitive to millions of people—from our moms to your favorite artists. As a certified B-Corp, WeTransfer aims to be a sustainable and responsible tech company, balancing people, planet, and profit

With over 100M monthly active users worldwide, WeTransfer tools are a staple of the modern creative toolbox. With the ambition of growing our subscription base, and our sights set on 1M subscribers by 2023, we’re looking for an experienced Sr. Product Marketing Director to help lead our product marketing team on global customer strategy and go-to-market.

With one foot in marketing and one foot in product, this role will work closely with the VP of Product, and VP of Marketing to build an overarching product marketing strategy, user research plan, feature release roadmap and GTM strategy, all aimed to deliver increased user adoption and the best possible experience.

We’re looking for an experienced strategist and leader who can guide a team in delivering both short-term user uplift and increased value of our product over time. The ideal candidate knows how to balance the needs of the business with the wants of our customer, and has experience finding creative solutions that deliver on both.

On a high-level, you’ll represent the voice of the user. Mining insights from our internal research team, you’ll collaborate with the product managers to translate those insights into a product strategy that delivers long-term value to our global customer. In the day-to-day, you’ll lead a team of Product Marketing Managers as they execute product campaigns, quarterly feature releases and always-on marketing across paid and owned channels (including WeTransfer.com, email, wallpapers, social, etc.).

WeTransfer is an equal opportunity employer and we pride ourselves on the diversity of our people. We welcome you, and everything that makes you—well, you. That includes your gender identity, sexual orientation, religion, ethnicity, age, or disability status.

Covid has changed the world. Just as much as it changed us. While we can't wait until offices re-open, being at the office will not be mandatory in the future. This way, you get the best from both worlds. That move is still pretty new for us though, we are getting there, we are writing more, doing more async communication, and are now ready to take it to the next level.