Senior Product Manager, Membership Portal Experience

Founded in 2017 by Carolyn Witte and Felicity Yost, Tia is the modern medical home for women. We are trailblazing a new paradigm for women’s healthcare that treats women as whole people vs. parts or life stages.  Blending in-person and virtual care services, Tia’s “Whole Woman, Whole Life” care model fuses gynecology, primary care, mental health and evidence-based wellness services to treat women comprehensively. By making women’s health higher quality and lower cost, Tia makes women healthier, providers happier, and the business of care delivery stronger — setting a new standard of care for women everywhere.

Tia has raised more than $132 Million in venture capital funding to date, including a recent $100 Million Series B investment, one of the largest early-stage rounds ever for a healthcare company focused on women. Tia has ambitious plans to scale its “whole-woman, whole-life” model to more than 100,000 women by 2023. We’ll do this by growing virtual and in-person operations in existing and new markets while expanding its service lines to care for women throughout their entire lives -- from puberty to menopause. Since launching in 2017, Tia has grown to serve thousands of women aged 18-80 with blended in-person and virtual care in New York City, Los Angeles, Phoenix and San Francisco. 

We’re building a world class team to reimagine women’s healthcare. We’re an interdisciplinary team of clinicians, researchers, designers, technologists and operators who have seen firsthand how broken the healthcare system is for women. We’re united by a powerful mission to enable every woman to achieve optimal health, as defined by herself, as well as a shared set of values and principles that define our business, products, and culture. 

Our company values: 

• Health & Wellbeing: We believe that health & wellbeing is a fundamental human need and right. We prioritize the health & wellbeing of our employees and their families.
• Compassion: We believe that compassion is as important as information and care itself. We imbue compassion into our care, leadership, and communication.
• Individual Agency: We believe that every person has a responsibility to enact their agency for the betterment of themselves and others. We encourage all employees to call out problems and advocate for solutions.
• Collaboration: We believe that collaboration engenders creativity and outsized impact more than hyper-specialized or individualistic approaches to solving problems. We believe collaboration fosters different perspectives, experiences, and skillsets.
• Aspirational Thinking: We believe that aspirational thinking leads to higher quality work and transformative outcomes. We encourage all employees to think through problems and reach for solutions that raise the bar.

Per New York Pay Transparency Laws (as of November 1, 2022), please see below for the compensation range for the Senior Product Manager, Membership Product: $160,000 - $175,000

Role Title: Senior Manager, Tech Product (Membership Product & Experience)

Location:  Remote in NY market with in person collaboration at least once monthly

Manager: Sr Director, Product

Role Summary:

Tia is an innovative, venture-backed women’s healthcare company on a mission to transform the way women access, use and benefit from healthcare. Tia blends data-driven technology with a holistic, “multiple tools in the toolkit” care philosophy all unified under a big, bold sex-positive, ethically female brand.  

From early days we’ve recognized that in order to build differentiated products in healthcare, we need to marry technology, operations and programming, brand and business line thinking together. Today, Tia’s Membership Product team develops experiences that retain patients by enabling them to engage with Tia’s clinical model and supporting them in reaching their optimal health goals.

In this role, you will be responsible for developing the Member Product vision and strategy with the Senior Director of Tech Product, and own the product development lifecycle by delivering that strategy through the technology product process.  You will work cross-functionally to steward this strategy and ensure transparency and alignment on product priorities within the organization.  You will be responsible for defining and executing ideas through the product development lifecycle including design, research, development, testing, productization and iteration. This will require you to prioritize work across product, design, and engineering,  as well as directly embed yourself in design, spec generation, development, testing and ultimate launch of the product.

At the get go:

• Work in tandem with the Senior Director of Membership Product to develop roadmap based on company priorities
• Strategize and plan for how we will iterate and improve Tia’s membership experience  as we expand to new geographies and service partners needs
• Own the product development process, ensuring that products are effectively brought from concept to development. 
• Own product evaluation, using metrics and qualitative feedback to analyze success of product launches

What we visualize this role morphing into: 

• Owning the vision & development of key product areas of Membership Product
• Collaborating with Engineering, Design, and Product leadership to make organizational and staffing decisions, motivate and empower your teams, and refine cross-functional processes
• Mentoring, coaching and providing support to a team of PMs

Values:

• As a PM, your core job is to make something that people want, you’re obsessive about knowing the user, understanding the user needs and love the creative problem solving of stitching together product requirements, end-state desired design, user desire, resource capacity and constraints, and timing
• As the owner of a product area, you act like a CEO of your business area. 
• PM’s are at the forefront of defining the frontiers of our business, they’re looking for ways to expand revenue, service line, retention, loyalty. This means being creative, being on the pulse of the user and thinking creatively / out of the box about meeting their needs -- they’re always willing to experiment, despite the possibility of failure
• A PM’s job is to constantly figure out the best way to get the MVP into the user’s hands as quickly as possible and then find a pathway to build on top of that to iterate, improve and deliver more and more value -- therefore they must be obsessive with the game of being driven to achieve excellence, but with a regard of effort over impact. 

Abilities:

• Navigate ambiguity
• Problem perception + escalation AKA identify problems and not tolerate them
• Set a plan, define metrics of success and manage to it
• Cross-functional collaboration 
• Interpersonal communication + empathy 
• Time management / ruthless prioritization
• Detail-oriented & highly organized 
• Proven ability to learn from mistakes, ability to reflect
• “Rallys the troops” -- Motivates others, despite changing expectations

Skills: 

• 4-6 years work experience, ideally at least 4 years as a product manager 
• Experience in healthcare and building membership experiences
• Understanding of engineering lift to build and design lift to design
• Previous experience with  agile / scrum process
• Committed to delivering exceptional quality work - obsessed with high quality user experiences
• Passionate about healthcare - interested in disrupting and elevating the benchmark
• Proven ability to take complex products from concept into the hands of users
• Analytics -- proficient in use of excel / google sheets, SQL, familiarity with Mixpanel, python, R, or stata a plus
• Strong communication skills with the ability to effectively communicate goals, tactics, process, get buy in across orgs
• Move quickly and thrive in a fast-paced environment. No job is beneath you and you lead from the front

Responsibilities: 

Understand the business goals, evaluate opportunities for products that can support the business in effectively achieving those goals

• Synthesize market dynamics, product line performance, business needs, execution abilities, company vision & mission
• Design and execute a product strategy that supports the company strategy
• Work within the company’s OKR process to generate the product roadmap that supports company’s mission and vision

Hold a crisp vision of the user (patients) & competitors, and ensure that the products ladder up to their needs

• Conducts research sessions to evaluate patient needs + create an ever evolving + current picture of user desires 
• Performs market & competitive research to understand market trends that could implicate the evolution of the product strategy
• Finds creative ways to harness more user insights and efficiently get closer to our users

Manage design and engineering teams through the product development process 

• Liaises between scrum master + design to ensure that product development timelines are being hit and processes are being run smoothly
• Partners closely with eng + design through development cycles
• Delivers documentation and provide timely feedback to design and eng to enable their work streams

Manages partner teams to deliver against product strategy

• Liaise between and effectively partner with your core product operationalizers to bring your product to fruition -- in this role those people will be providers, clinic managers, operations, customer support
• Effectively leverage partner teams to bring your product strategy to fruition
• Deliver documentation to enable partner work streams 
• Ensure that people remain ‘on the same page’ through the oft-long and complex process of product development

Evaluate & effectively communicate product performance to stakeholders

• Run dashboards to measure the success / performance of product
• Run product feedback focus groups with users to collect qualitative feedback
• Develop reports on whether the products are achieving higher level goals
• Iterate roadmap based on product performance
• Ensure that stakeholders are getting effective and adequate transparency into the product performance 
• Use metrics as a way to build buy in for product strategy iteration and buy in