Senior Content Designer
We’re very proud of our achievements:
In July 2024, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄
We’ve had 380M+ downloads, have over 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.
The Job
This is an exciting period of growth for Flo. If you love designing user-centred content that promotes growth, we want to hear from you! You'll play an essential role in developing features, and contribute to a roadmap of exciting projects in 2025.
We need someone who sees the product through our users’ eyes, manages business needs, and champions the importance of Content Design as an essential part of a product team. You bring creativity and clarity to every touchpoint, making complex concepts simple, human, and engaging.
Your Experience
Must have:
- Proven experience in prototyping new products, designing end-to-end experiences, and creating impactful micro-copy for optimisations and experiments.
- Strong ability to devise design solutions, create processes, and manage deliverables while balancing business needs, user needs, and design best practices.
- A track record of collaborating in multidisciplinary teams and building strong stakeholder relationships.
- Experience with iterative design processes and experimenting to optimise user journeys.
- Expertise using both quantitative and qualitative data to inform content design decisions.
- Confidence in facilitating workshops, critiques, and content reviews to ensure high-quality work while helping others improve their content design.
- Highly organised and able to effectively prioritise your own content deliverables with your team.
- Excellent communication skills with the ability to influence stakeholders at all levels, including designers, product managers, and leadership. Skilled in explaining design hypotheses, processes, and rationale.
- Continuously seeks opportunities to improve user experience, workflows, and processes.
- Experience designing for mobile apps and working on regulated topics, like health or finance.
- Proficiency in industry-standard design tools (Figma, Miro) and a strong understanding of design systems and workflows.
- Ability to thrive in a fast-paced, growth-focused environment with varied challenges.
What you'll be doing
You'll be responsible for:
- Create clear, concise, and compelling content for Flo’s in-app core experience.
- Help define the proposition for new features, shape narratives, and collaborate with other disciplines on features that span different teams and product streams.
- Collaborate with Product Designers, UX Researchers, Data Analysts, and Product Managers to define and design new experiences within our app.
- Partner with Conversation Designers, Editorial, and Marketing teams to deliver impactful and consistent content across the user experience.
- Work with our Medical, Science, and Legal teams to ensure that content meets industry and regulatory standards.
- Work closely with our Localisation team to maintain consistency across different markets.
- Facilitate workshops, crits, and reviews.
- Take a data-driven approach to content design decisions, leveraging internal tools and insights to drive content quality and meet success metrics
- Proactively identify areas to enhance user experiences, collaborating across disciplines to find solutions.
- Advocate for Content Design both within your team and in the broader community.
- Promote human-centred design, readability, accessibility, and inclusivity.
- Support other Content Designers by sharing best practices and collaborating.
#LI-CC1
Salary ranges may vary depending on your skills, competencies and experience.
Reward
People perform better when they’re happy, paid well, looked after and supported.
On top of competitive salaries, Flo's employees have access to:
- A flexible working environment with the opportunity to come into the office and work from home
- Company equity grants through Flo’s Employee Share Option Plan (ESOP)
- Paid holiday and sick leave
- Fully paid female health and sick leave, in addition to holiday and regular sick leave
- Workations - an opportunity to work abroad for two months a year
- Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Career growth, progression, and learning development resources
- Annual salary reviews
- Unlimited free premium Flo subscriptions
- A whole host of other benefits (health/pension/social schemes)
Our Culture
We’re problem solvers, we’re adaptable, we’re empathy driven and results led.
People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.
Diversity, Equity and Inclusion
The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.
By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants
Questions & answers for this position
- What is the type of contract for this position?The contract for this position is a Full-time contract
- What's the salary range for the Senior Content Designer position?The suggested salary for this position is £62,837 - £86,833*
- Is telecommuting possible for this position?No, telecommuting is not possible for this position
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