Product Marketing Manager (maternity cover) - Barcelona or Remote

FREE NOW is seeking for a highly-motivated and self-driven Product Marketing Manager New Mobility (m/f/x) who is responsible for planning and executing initiatives to drive growth and increased understanding of FREE NOW across our European footprint (currently ten countries). The Product Marketing Manager New Mobility is responsible for ensuring the communication of product features and benefits and the alignment of product development and marketing strategy for the respective audiences, focusing on new mobility solutions in the app: eScooters, eBikes, eMopeds and Car Sharing. 

This role will be a maternity cover for approximately 14 months.

Your role:

• Iterate on the value proposition for FREE NOW and articulate use cases and value in all customer-facing messaging
• Drive awareness and understanding of FREE NOW through multi-channel campaigns (driving targeting, positioning, messaging, creative, and launch)
• Work closely with our talented product management team to translate market trends and customer needs into product requirements and product roadmap priorities
• Develop and execute go-to-market plans for new product initiatives, working closely with product management, engineering, growth, content, CRM, local teams, PR, design, marketing analytics, partnership and project management
• Coordinate new partners in-app integration from the marketing perspective in close collaboration with central marketing team and further alignment and strategy adaptation with local marketing and operation teams
• Develop and conduct user, market, and competitive research to better understand and evangelize market trends and apply key learnings to new initiatives in strong collaboration with the internal research team
• Translate product features and functions into crisp, powerful benefits that resonate with customers and prospects
• Communicate and coordinate information between several stakeholders of product, marketing and operations

Your profile:

• A minimum of 2-3 years of experience in product marketing or a comparable function
• Obsessed with knowing the customer: experience with applying consumer insights to help optimize product experience
• Knowledge about how to set up campaigns coordinating it from creative brief and campaign planning through to tracking and analysis
• Exceptional prioritization and project management skills
• Excellent communication skills in English: Written, verbal, and visual
• Experience interpreting competitive analysis, customer segmentation and other data sets
• Strong interpersonal skills with the ability to collaborate and work cross-functionally effectively with product managers, UI/UX, operations, sales, marketing, legal and other teams across the company
• Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done
• Experience with tools is a plus e.g. phrase, jira, braze, tableau, typo3

** legal entities: France, Spain, Germany, Austria, Portugal, Italy, England, Ireland, Poland, Romania & Greece 

Diversity and inclusion:

At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age. We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.

Move like you

At FREE NOW we have colleagues from over 70 nations! We value open communication and welcome everyone as they are. We are all one team and follow the same goals – that’s why we share our insights and results to get on track together every month. 

Your wellness and work-life balance matters to us. We offer trust-based and flexible working hours as well as the option to work from home. In the office, you can enjoy our free drinks and daily fresh fruit. Do you like to be active? Take part in our subsidised gym membership. Bigger plans? Take a sabbatical leave and get out there!

Let’s grow together! We believe in a transparent career growth plan, quarterly development sessions with your team lead as well as regular 1:1s to help you thrive! For your own ideas, you’re welcome to set up initiatives and projects.

Need a lift? We offer Udemy e-learning platform, subsidised language classes, internal peer-to-peer trainings and more to support your learning & development opportunities.

More Benefits? ? Monthly mobility budget for FREE NOW rides, quarterly team events, company-wide onboarding days at our HQ in Hamburg, relocation assistance for internationals, birthday-off, kudos and many more!

About FREE NOW:

FREE NOW is Europe’s leading multi-mobility platform backed by BMW Group and Daimler AG. Next to ride hailing, FREE NOW also offers micro-mobility services such as e-scooters, e-bikes, e-vespas as well as car sharing. It consists of the services FREE NOW (10 European markets) and Βeat (5 Latin American and 1 European market). Summed up, those services currently attract 50 million users in 16 markets and more than 150 cities. FREE NOW is therefore the biggest multi-service mobility provider in Europe and the fastest-growing ride-hailer in Latin America. FREE NOW works with various third party providers to offer their customers an even wider range of options to get from A to B. In total, around 1,900 employees in around 35 offices work for the services of FREE NOW, which is led by CEO Marc Berg.