Content Writer

About Marshmallow

We started Marshmallow when we found out how unfair insurance prices are for people who move to the UK. All because the industry hasn’t given this huge cohort of people a second’s thought, and isn’t set up to price them properly. 

We saw an opportunity to do things differently, so we made it our mission to back the ones who step outside the norm. Since we started, we’ve helped 100,000s of people get a fairer deal on their car insurance. Using technology, we serve people that are often overlooked by financial services companies, solving important problems for people who need it most. 

We know there are millions of marginalised customers out there. And we know that they face unique problems that most companies aren’t even aware of. We believe that our future is helping these people by learning about their experiences, and building our company around their needs. And there are strong signs that there’s a need for a company like us. Earlier this year we hit profitability, which is a huge milestone, but the most exciting thing is that we’re only just getting started.

How we work

We’re really proud of the culture we’ve created. We push for progress every day, because we know that we’ll only hit big milestones by taking lots of smaller steps. We’re always open to helping our team mates, sharing our ideas, experience and knowledge to solve problems together. We take risks, think creatively and experiment relentlessly to meet our customer’s needs, and never pass blame when things go wrong. We encourage people at all levels to take ownership of their work, and to be bold in challenging how we do things. Everyone has a voice and the opportunity to make an impact. 

And autonomy and ownership are only possible with clear direction. That’s why we collaborate to do in-depth planning twice a year, and make sure we leave with clear goals and objectives that flow from top to bottom. To make sure we’re as aligned as possible across functions, most of our work rolls up into four tribes; Acquisition, Retention, Claims and Pricing, Underwriting & Fraud. Each tribe has multiple teams embedded in it, working cross-functionally to do great work.

We’re so excited for all of the challenges up ahead, and we need more people to help us tackle them! If life at Marshmallow sounds like it could be for you, explore our culture handbook or read our blog to find out more.

Our Marketing team is expanding! As we invest more heavily in content, we’re looking for a Senior Content Writer to help us reach our ambitious 2025 growth goals.

As we’re just at the beginning of our content journey, we need a talented, SEO-focused writer to help us scale production — fast. The Senior Content Writer will be part of the Creative Studio within the wider Marketing team, owning the production of first-class, SEO-optimised landing pages, blogs and other content.

What you’ll be doing

• Researching, writing and taking ownership of long-form SEO-optimised web content such as blogs and landing pages, driving organic traffic to our website and speaking to our ‘new to the UK’ audience.

• Translating complex and jargon-based language into compelling customer content across the website, always collaborating closely with designers to optimise content for user needs.

• Supporting the creation of a content hub within a new CMS platform that speaks to the needs and experiences of people who’ve moved to the UK.

• Tracking performance and continually optimising our content using SEO and Analytics tools such as SEM Rush and Google Trends.

• Contributing to keyword strategies that align with our existing content and brand strategies.

• Adhering closely to our unique brand tone of voice in everything you write, displaying excellent written skills and a keen eye for detail. 

• Supporting the Senior Brand Copywriter with ad-hoc support on wider marketing copywriting briefs, including but not limited to CRM, video scripts, product messaging, campaigns and social.

• Contributing to the work of a Content Guild, sharing ownership for the end-to-end customer experience with a small group across Marketing, Content Design, CRM and Customer Support.

• Creating documentation and templates that help with the scalability of content.

What we're looking for from you 

• You have demonstrable experience in a Mid-weight or Senior content writing role, working across multiple touch-points alongside a team of other writers and Marketing experts.

• You have a strong understanding of SEO best practices and have experience using them to drive organic traffic. You know your way around keyword research, can build strategies and have experience using SEO tools such as SEMRush.

• You have impeccable written skills, with a focus on long-form web content. You have a strong instinct for brand tone of voice, with an innate ability to adapt your writing style to fit specific guidelines. 

• You have an eye for content design and an awareness of basic UX and Content Design methodologies.

• Experience working within a FinTech or a scale-up environment is a bonus but not essential.

   

How you’ll do it

• Autonomy. You enjoy taking ownership in your area of expertise and have a strong bias for action when it comes to making decisions and confidently putting forward recommendations.

• You collaborate well with a wide range of different stakeholders and thrive on receiving quality feedback to achieve the best outcomes. 

• You’re confident in being a champion for content principles and brand tone of voice within the business and you’re happy to challenge others to maintain these standards.

• Detail-oriented. No typo is too small and you’re meticulous when it comes to grammar and house-style. 

• Low ego. You’re open to all ideas and are happy admitting when you don’t know the answer or when you’ve made a mistake. You’ll ask for support from your team and those around you to collaboratively find solutions.

Perks of the job

• Hybrid working - Spend2-3 days a week with your team in our collaborative London office

• Competitive bonus scheme - designed to reward and recognise high-performance

• Flexible benefits budget - £50 per month to spend on a Ben Mastercard meaning you get your own benefits budget to spend on things you want. Whether that’s subscriptions, night classes (puppy yoga, anyone?), the big shop or a forest of houseplants. Pretty much anything goes

• Sabbatical Leave - Get a 4-week fully paid sabbatical after being with us for 4 years

• Work From Anywhere - 4 weeks of work from anywhere to use, with no need to come to the office

• Mental wellbeing support – Access therapy and mental health sessions through Oliva

• Learning and development – Personal budgets for books and training courses to help you grow in your role. Plus 2 days a year - on us! - to further your skillset

• Private health care - Enjoy all the benefits Vitality has to offer, including reduced gym memberships and discounts on smartwatches

• Medical cash plan - To help you with the costs of dental, optical and physio (plus more!)

• Tech scheme - Get the latest tech for less

Plus all the rest; 33 days holiday, pension, cycle-to-work scheme, monthly team socials and company-wide socials every month!

Our process

We break it up into 4 stages:

• Initial call: Vam Thomas - Talent Acquisition (30 mins)

• 1st stage: A skill-based interview where you will discuss your previous experience and relevant examples of your portfolio with Fran & Scarlett our Head of Creative Studio and Senior Brand Copywriter (1 hour)

• 2nd stage: A task and second Interview to present back to a pannel 

• 3rd stage: A culture interview with to check that your work style fits our processes and values (1 hour)

  We’ll let you know if you’re invited to an interview or not. But, as a small team with a lot of applications to consider, we can’t give personal feedback on each application.

Everyone belongs at Marshmallow

At Marshmallow, we want to hire people from all walks of life with the passion and skills needed to help us achieve our company mission. To do that, we're committed to hiring without judgement, prejudice or bias.

We encourage everyone to apply for our open roles. Gender identity, race, ethnicity, sexual orientation, age or background does not affect how we process job applications.

We're working hard to build an inclusive culture that empowers our people to do their best work, have fun and feel that they belong.

Recruitment privacy policy

We take privacy seriously here at Marshmallow. Our Recruitment privacy notice explains how we process and handle your personal data. To find out more please view it here.