Change.org is searching for a Principal Product Manager to lead the design, validation, and scaling of a new product strategy that positions nonprofits as a key user group on Change.org. Reporting to the VP of Product as a key member of our Product org, you will build features that make our petition platform compelling to nonprofits and other organizations.

We’re a social impact business (a public benefit company), and the world's largest social change platform with 100 million users, 40,000+ campaigns launched on the site every month, and a 100% user-generated revenue model. Our users win campaigns for change once every hour.

From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for racial justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world. We want to help them go even further and we need your help!

Key Outcomes

Incubate and define, from 0 to 1, a clear product strategy and long-term vision for nonprofits and organizations on the platform
Launch a proof-of-concept nonprofit experience with a small number of high-impact partners, delivering early learnings on product/market fit
Validate and launch our first nonprofit-specific features and fundraising tools, driving clear usage and engagement data
Partner with engineering, design, policy and other cross-functional partners to build the foundation for a scalable nonprofit product offering
Generate early success stories and impact metrics that help secure internal alignment and investment for scale

The most important core competencies for the role are:

Product Strategy: You craft bold, compelling product strategies rooted in a deep understanding of users, market dynamics, and business goals. You are skilled at defining long-term vision while driving toward short-term proof points. You know how to sequence learning milestones and translate ambiguity into clear direction. You lean into structured decision-making and prioritization frameworks that balance user impact, feasibility, trust & safety, and business impact.
Innovation & Learning Mindset: You are energized by 0 to 1 challenges, and have experience doing this without an existing playbook. You prioritize rapid experimentation, prototypes, scrappy testing, and continuous learning over perfection. You know how to de-risk ideas early, build with limited resources, and scale based on insight. You are comfortable with pivoting as needed and embrace change as part of finding product-market fit. You embrace AI in product development and are excited to explore AI use cases. You define clear success metrics, and use insight to make smart bets or pivot fast.
User Empathy & Insight: You lead discovery by pairing in-depth interviews with data analysis and are able to synthesize insights into clear product implications (e.g., prioritizing a “verified nonprofit badge” to drive trust and conversion). You roll up your sleeves to talk to users directly, whether it’s shadowing them, running unmoderated tests, or digging through support tickets. You don’t outsource insight - you seek it out, synthesize it, and use it to shape product decisions from the ground up.
Collaboration & Influence: You’ve successfully led cross-functional efforts where outcomes depended on influence - not authority. You proactively align product, engineering, design, and other stakeholders by writing crisp strategy briefs, leading async decisions when timelines are tight, and clarifying tradeoffs early - like when pushing a fast MVP with manual operations over a longer engineering build. You’re a master storyteller and able to communicate a clear and compelling product vision.
Systems Thinking: You think holistically about product experiences - how individual features fit into broader workflows, platforms, and organizational systems. You design solutions that scale across diverse segments and use cases. You ensure early decisions are extensible and reduce downstream complexity, and you consider the impact that various constraints have on product adoption.

Target experience

8-10+ years of national/global product management experience
Experience working with a scaled consumer (B2C) product
Experience working closely with nonprofits or an advocacy related organization, including a deep understanding of user needs and segmentation
Strong user science and research skills, with a deep empathy for mission driven organizations
Mastery of strategic planning and ROI thinking in a company with a product-led business model
Experience building loved products from 0 to 1

Interested? Great! Here's what you should know:

This is a full time, remote role that may be based anywhere in North America.

Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role – they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location. The annual salary of a Principal Product Manager is $212,000 in San Francisco and New York, $201,500 in Austin, Boston, Chicago, Los Angeles, Seattle, and Washington D.C., and $180,000 in all other US locations. The salary in Vancouver and Toronto is $199,000 CAN. The salary in Mexico is $1,551,000 MXN.

Global benefits include unlimited PTO, a minimum of 18 weeks of paid parental leave, and a variety of mental & physical health perks.

Our evaluation process is as follows:

Recruiter screen
Interview with our VP of Product
Written exercise (prescheduled, async)
Follow-up presentation and Q&A
Final video interviews with 2 cross-functional team members
Reference checks

We’re working for a world where no one is powerless, and where creating change is a part of everyday life. We’re just getting started -- come join us!

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