Web Content Designer

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

You’ll be working with Stripe’s Web Presence and Platform (WPP) team, which designs and builds stripe.com and other sites that serve as many people’s first impression of Stripe. WPP creates industry-leading designs that educate customers about the power of our platform, as well as building the internal machinery that makes our websites fast, stable, and easy to modify. As such, WPP offers exciting opportunities to have a major impact on Stripe’s success.

The Design team works across many types of product initiatives at Stripe—from our brand voice to events, web and mobile products, primary qualitative and quantitative research, and even printed publications. And since Stripe’s main audience is other people who build products, we take pride in meticulously crafting user-friendly experiences.

What you’ll do

You might call yourself a content strategist, information architect, UX writer, or another title. In this role, you’ll shape the strategic direction of high-impact projects, in addition to crafting elegant interface copy that distills complex concepts into clear, actionable language. Content designers at Stripe are empowered to dive deeply into a problem space, pairing closely with designers and researchers as equal partners. Day to day, you’ll work with small, iterative cross-functional teams while enjoying the camaraderie and support of a centralized Content Design team.

Note: This is not a content marketing or copywriting role.

Responsibilities

• Lead content discovery and planning for a comprehensive site redesign, ensuring the right activities are prioritized to uncover users’ content needs
• Shape storytelling approach that guides the user journey as well as page-level narrative structure
• Collaborate with design and engineering to define page types and content models (content hierarchy, content fields, and relationships between fields) for templates and modules
• Evolve global taxonomy and content tagging system to support content personalization, onsite search, and SEO efforts
• Deliver recommendations and solutions to a diverse set of partners and stakeholders, including audit findings, concept models, content requirements, etc.
• Develop content guidelines that enable writers, product marketers, and other partners to create clear, compelling, on-brand web content across a variety of page types
• Write UX copy for functional web elements, such as navigation menus and checkout flows

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 5+ years of experience working as a content designer, UX writer, or content strategist
• Comfortable designing content across surfaces and channels, including web, email, and product interfaces
• Thinks in systems and is comfortable driving large-scale information architecture projects
• Structures content using best practices for inclusivity and accessibility to reach users worldwide

Preferred qualifications

• Experience using Contentful to model and manage content
• Familiarity with web design and SEO best practices for ecommerce and SaaS