Get new job offers from in your mailbox every week

Receive more Product jobs in your inbox

Substack logo
Substack

VP, Product Marketing

Full-timeProduct Marketing Manager$168,100-$205,450*
San Francisco, United States
This job offer is closed.
Browse more Product Marketing Manager jobs

Marketing at Substack

As VP of Product Marketing, you will be responsible for building and leading a team of skilled and ambitious product marketers at Substack. We’ll look to you to develop a team culture in which people grow, learn, and collaborate.
As Substack’s first marketing hire, to start you’ll be handling the “doing” as much as the “building,” leading our product launches, developing our marketing creative, developing and executing an events strategy, and contributing to our company-level narrative, strategy, and goals.

Responsibilities

    • Drive successful product launches through strong cross-functional leadership, clear positioning and messaging, and solid creative work. 
    • Help both writer and reader audiences understand our product, its virtues, and why we’ve built it.     
    • Create lean cross-functional processes to coordinate product, communications, and partnerships, and deliver clear and consistent messages through all channels.  
    • Lead the production of creative including videos, landing pages, blog posts, emails, social posts, and partnership outreach materials.     
    • Manage production partners to develop assets and execute launch campaigns.
    • Define and integrate the Substack voice, mission, and brand into creative work.
    • Partner with leadership and Communications to define, support, and own long-term communication and brand goals for Substack and its products, and across writer and reader audiences. 
    • Define annual and quarterly messaging strategy with Communications, own the calendar, define goals for each launch, event, or announcement, and create the strategic narratives.
    • Create unique Substack writer events, manage event production partners, schedules, timelines, and budgets.

Requirements

    • 7+ years of experience in product marketing 
    • 5 years of experience building and managing a team of product marketing managers 
    • B2C marketing experience is required, and developer or creator marketing is preferred 
    • Proven experience partnering with PR/Comms to develop brand and marketing strategy
    • Experience in cross-functional stakeholder management
    • Experience with project management and effectively delivering multiple projects in a fast-moving environment
    • Demonstrated experience leading through influence
    • Strong problem-solving, strategic, and analytical capabilities combined with excellent written and verbal communication skills

Substack is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, gender identity or transgender status), age, national origin, veteran or disability status. We’re seeking people passionate about enabling independent expression and building a better business model for creators. If you want to see what media, communities, and content can become when unmoored from advertising models, and you have the skills and experience to contribute, we’d love to meet you.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the VP, Product Marketing position?
    The suggested salary for this position is $168,100-$205,450*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Substack
Substack is an American online platform that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters.
Website
Industry
Content Creators, Media and Entertainment
Founded
2017
Size
251-1K employees

Similar jobs
Pipe logo
Director of Product Marketing
PipeProduct Marketing ManagerFull-time$140,000-$180,000*
Finance
Financial Services
51-250 employees
Health insurance
Paid time off
Parental leave
Pendo logo
Sr. Product Marketing manager
PendoProduct Marketing ManagerFull-time£55,000-£73,000*
Analytics
Enterprise Software
251-1K employees
Coinbase logo
Senior Product Marketing Manager, Base
CoinbaseProduct Marketing ManagerFull-time$147,500-$185,000*
Bitcoin
Blockchain
1000+ employees
Paid time off
Home office stipend

Get new job offers from in your mailbox every week

Receive more Product jobs in your inbox

Deel logo
Director, Product Marketing - Enterprise
DeelProduct Marketing ManagerFull-time$150,957-$198,000*
FinTech
Human Resources
251-1K employees
Employee discount programs
Capchase logo
Product Marketing Manager
CapchaseProduct Marketing ManagerFull-time$150,957-$198,000*
Financial Services
FinTech
51-250 employees
251-1K employees
Paid time off
Home office stipend
Transportation
Parental leave
Learning and development budget
Commuter benefits