The product marketing team at Pendo plays a crucial role in driving the success of their software platform along with continuing to improve our market-leading win rate. They are responsible for developing and executing strategic marketing initiatives to promote Pendo's products and solutions. Through thorough market research and competitive analysis, the team identifies target customer segments and creates compelling value propositions and messaging. They collaborate closely with cross-functional teams, including product management, engineering, sales, and customer success, to ensure successful product launches and go-to-market strategies. The product marketing team also leverages their deep understanding of customer needs and industry trends to drive customer acquisition, adoption, and retention, ultimately contributing to the growth and market leadership of Pendo.
Responsible for successfully launching new solutions into the market with a competitive win rate, helping create demand and ensuring that sales, marketing and customer success are consistent on messaging, pricing and packaging.
Pendo was founded in 2013 by former product managers, who combined their heads and hearts to build something they wanted but never had as product managers -- a simple way to understand and attack what truly drives product success. Our mission is to improve society's experience with software.
Come join one of the fastest-growing startups, supported by best-in-class institutions like Battery Ventures, Salesforce Ventures, Spark Capital and Meritech. You will gain experience in a diverse and exciting set of technologies and clients and have a real impact on Pendo's future. Our culture is passionate, dynamic, and fun.
We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success. We welcome all people of different backgrounds, experiences, abilities and perspectives.
Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities. If you think you may require accommodation(s) for any part of the recruitment process, please send a request to: [email protected]. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
Our salary ranges are based on paying competitively for our size and industry, and are one part of many compensation, benefits and other reward opportunities we provide.
The expected salary range for this role to be performed in:
Raleigh, NC - USD $245,000 - $265,000
New York City, NY - USD $260,000 - USD $285,000
Individual pay rate decisions, including offers made within and over the expected salary range, are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company.
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