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VP Product, Commercial

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Flo is the most popular health & fitness app globally, used by 200+ million women around the world, with 43 million monthly active users. 

At Flo, we’ve created a unique mobile product to help women put themselves first. Using the power of data science, AI, and the knowledge of 100+ medical experts, Flo supports women during their entire reproductive lives and provides curated cycle and ovulation tracking, personalized health insights, expert tips, and a private community to share questions and concerns.

Monetisation is key to scale product development and deliver our mission to more women in the world, in order to save lives and help women to get pregnant.

We're looking for a person who will own all the revenue at Flo and help us scale it. You will be in charge of subscription offering, payments, sales, pricing, integration with our marketing teams and more

As a growth-focused company, we want to ensure that all elements of our business are ready and able to support our scaling, especially those that impact revenue generation.

You need to be a hands-on thought leader who inspires and mentors colleagues and direct reports with clear thinking, market insight, user understanding, problem-solving, and top-notch enterprise deal-making skills. Working closely with the C-level and VPs of Product, you will be in charge of subscriptions offers, payments, sales, and pricing, taxes and other monetisation tooling.

We want you to have a perspective and bring ideas to the table that are aspirational and help to achieve our goals.

What you will be doing:

  • Be responsible for monetization strategy of Flo: create, drive and improve monetization vision and strategy
  • Drive short and long term revenue (achieving targets of current month and coming years)
  • Partner with product teams to improve monetization experiments in Flo
  • Work closely with marketing teams, especially with User Acquisition to drive healthy growth of active audience
  • Define and own all needed tooling for monetization (payment systems, etc.)
  • Define organizational needs for the team, hire if needed, coach your senior employees building up future leaders
  • Create a strong team culture for listening to users and empowering them

What we need from you: 

  • 8-10 years of experience in product management at a position of growth leader
  • Proven track record of growing subscriptions products, translating strategic goals into a roadmap, OKRs, staffing requirements, a team structure
  • Experience collaborating and influencing cross-functionally, building relationships with other teams
  • Demonstrated ability to work in a startup or other fast-paced environment
  • Experience of working with mobile games would be a huge advantage


The strength of Flo is built on the capability of its talent. In recognition of this we offer:

  • Top of the market salaries
  • Career growth, progression and promotion opportunities
  • Eligibility for annual salary increases
  • Unlimited access to Udemy Business learning platform
  • Company equity grants through Flo’s employee share option plan (ESOP) eligible to all employees

Flo is an international team of highly skilled top talent. We have ambitious and challenging objectives and are committed to granting our team the freedom to explore. Our core cultural values are based on engaging teamwork, continuous improvement, and smart transparency. Our mission fuels our everyday work, and we’re proud of the impact we’re making. 

Build the future of women’s health with us.

Diversity Statement:

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Flo
Flo is a women's health app, that supports women at each stage of their reproductive cycle.
Health Care
251-1K employees

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