UX Researcher, Media

Here at Lyft, we’re working to improve people’s lives with the world’s best transportation. To make this lofty goal a reality, we start from within—creating an open, inclusive, and diverse organization. 

Towards this vision, Lyft Media is Lyft’s rapidly growing advertising business focused on building the world’s largest transportation media network. We build products that allow brands to engage with our unique audience throughout their transportation journeys. Our assets include out-of-home (OOH) media units such as rooftop screens and bikeshare ad panels, while our digital assets include in-car screens and in-app ad products.

Lyft is seeking a User Experience Researcher to join us on this quest. You’ll partner with designers, product managers, product managers, marketers, data scientists, sales execs, and other cross functional partners to derive deep understanding of our customers’ behaviors and attitudes and to communicate results and actionable recommendations across the team. You’ll think big about new areas and opportunities, test concepts as they are being developed, and evaluate products and services once they’ve rolled out.

You are an excellent communicator and a flexible team player who can thrive in a fast-paced, dynamic working environment. You are also comfortable working closely with passionate cross-functional stakeholders who care deeply about creating experiences that bring people together.

Responsibilities

• Design and conduct studies across key product areas, utilizing methods such as ethnographic/field research, surveys, concept testing, usability testing, and any other methods you find impactful
• Partner with our data scientists to provide qualitative context for their quantitative insights
• Review, analyze, and communicate mixed methods data to generate tactical and strategic insights, as well as actionable recommendations that drive product innovation and design improvements for users
• Find creative and compelling ways to generate, present, and evangelize results and recommendations throughout the company, in order to help cultivate a highly informed, more effective, and more empathetic organization
• Work with cross-functional partners to shape product direction based on research findings and follow-up with partners about implementation to understand how findings are being used
• Inform the research roadmap by proposing and triaging research requests from XFN partners, aligning with your team on what is the highest priority. Use knowledge of customer needs to create empathy for users and build common ground with appropriate stakeholders

Experience & Skills

• 3-5 years of experience conducting UX research
• Experience researching the end-to-end user experience 
• History of partnering with teammates to increase understanding of user research
• Excellent story-telling abilities and facilitation skills
• Ability to communicate and coordinate cross-functionally in order to engage stakeholders from across the organization
• Willingness to take initiative, run with projects, and speak up when support and guidance is needed
• Undergraduate degree in Human-Computer Interaction, Psychology, Anthropology, Computer Science, Cognitive Science, or a related field OR comparable UX research experience
• Bonus Points
• Direct work experience in the ads space and/or the consumer space
• Graduate degree in Human-Computer Interaction, Psychology, Computer Science, Cognitive Science, Business or a related field
• Experience using research to guide product development from seed-to-scale
• Design thinking methods and brainstorm facilitation

Even if you don't directly have the skills above, please consider applying. We know talent takes many different shapes. 

Benefits

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $124,000 - $150,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.