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Axon

TASER Product Marketing Director

Retirement benefits
Paid time off
Parental leave
This job offer is closed.
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Join Axon and be a Force for Good.

At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.

Axon requires employees be vaccinated against COVID-19 as a condition of employment, unless a medical or religious accommodation is approved. As such, newly hired employees will be required to provide proof of their COVID-19 vaccination.

Your Impact

You're a Product Marketing Director who knows how to find the message in any product. You see it clearly - that crisp handful of words that boils down the complexity of your product into something compelling and unchallenged. You love understanding the competition and outsmarting their every move. You can keenly look at a market and understand how our products can be positioned to win, with the ability to seamlessly move between strategy and tactical execution. You're fascinated by experimentation, testing, and iteration. You're scrappy and unconventional. And most importantly, you know how to connect with people.

Pretty standard, right?

The difference here is the mission. We're building technology to transform the smart weapon industry, while positively affecting every stakeholder along the way. This is an amazing opportunity to build product marketing for one our key product pillars where it is similar to a start-up but with the backing of a global brand meaning you'll be able to move fast but have the resources needed to really make an impact.

As for Axon, the benefits, compensation and infrastructure won't feel like a startup, but everything else will. We are an amazingly agile, consistently innovative, mission-driven organization. We have an incredibly strong team, a stellar balance sheet, strong market position and a high growth trajectory. And we're just getting started.


What You'll Do 

Location: Remote 
Reports To: Sandra Jovanovic 

  • Own Go-to-Market Plans– you will be in charge of developing, executing, measuring, reporting and fine-tuning your product strategy as you drive adoption at each stage of the life-cycle.
  • Know the Market – you are obsessed about customers, how they buy and their buying criteria; you are the authority on your competition and how to leapfrog them. You understand how to war-game, and run effective competitive campaigns, and have the battle scars to prove it.
  • Tell a Story – you will be in charge of product positioning and messaging that differentiates your products to our customers and communities in compelling ways. You will aim far and are willing to break the rules of communication to get the job done.
  • Communicate Results – you will dive deep into data and create a framework to measure ROI effectiveness for all of you GTM programs, track results and continually optimize.
  • Packaging – you understand the need for things to make sense across a bold and unique product portfolio. You know how to work cross functionally with sales and product colleagues to generate excitement for your vision of how things should be while incorporating meaningful messaging in a strategic toolkit of assets and collateral.



What You Bring 

  • Bachelor’s in marketing or related discipline
  • 5+ years of product marketing experience, with a vast knowledge of various marketing tasks and abilities
  • Proven ability to collect comprehensive market and competitive research
  • Experience developing pricing models
  • Experience extending a brand into an adjacent market
  • Exceptional listening skills; clear and concise written and verbal communication skills
  • Experience across multiple marketing channels
  • Empathy for customers, and passion for helping them
  • Self-starter personality and comfort with ambiguity
  • Resourceful/scrappy - ability to deliver outsized results in light of inevitable resource constraints
  • Excellent people and management skills to interact with staff, colleagues, customers, cross-functional teams, and third parties
  • Start up or entrepreneurial experience, specifically around product launches and Go-to-Market releases (i.e. previous 0 to 1 experience)



Preferred Qualifications

  • Experience in the tech, weapons, CEW or smart weapon space
  • Proven ability to convey complex concepts in simple terms
  • Superior written communication skills - you should be a master storyteller
  • Willingness to participate in some business travel



Benefits That Benefit You 

  • Competitive salary and 401K with employer match
  • Discretionary paid time off
  • Robust parental leave policy
  • An award-winning office/working environment
  • Ride along with real police officers in real life situations, see them use technology, get inspired
  • And more...

NOTE: The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Axon
Axon Enterprise, Inc. is an American Scottsdale, Arizona-based company which develops technology and weapons products for military, law enforcement and civilians.
Website
Industry
Electronics, GovTech
Founded
1993
Size
1K-5K employees

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