TASER Product Marketing Director

Axon requires employees be vaccinated against COVID-19 as a condition of employment, unless a medical or religious accommodation is approved. As such, newly hired employees will be required to provide proof of their COVID-19 vaccination.

Your Impact

You're a Product Marketing Director who knows how to find the message in any product. You see it clearly - that crisp handful of words that boils down the complexity of your product into something compelling and unchallenged. You love understanding the competition and outsmarting their every move. You can keenly look at a market and understand how our products can be positioned to win, with the ability to seamlessly move between strategy and tactical execution. You're fascinated by experimentation, testing, and iteration. You're scrappy and unconventional. And most importantly, you know how to connect with people.

Pretty standard, right?

The difference here is the mission. We're building technology to transform the smart weapon industry, while positively affecting every stakeholder along the way. This is an amazing opportunity to build product marketing for one our key product pillars where it is similar to a start-up but with the backing of a global brand meaning you'll be able to move fast but have the resources needed to really make an impact.

As for Axon, the benefits, compensation and infrastructure won't feel like a startup, but everything else will. We are an amazingly agile, consistently innovative, mission-driven organization. We have an incredibly strong team, a stellar balance sheet, strong market position and a high growth trajectory. And we're just getting started.


What You'll Do 

Location: Remote 
Reports To: Sandra Jovanovic 

• Own Go-to-Market Plans– you will be in charge of developing, executing, measuring, reporting and fine-tuning your product strategy as you drive adoption at each stage of the life-cycle.
• Know the Market – you are obsessed about customers, how they buy and their buying criteria; you are the authority on your competition and how to leapfrog them. You understand how to war-game, and run effective competitive campaigns, and have the battle scars to prove it.
• Tell a Story – you will be in charge of product positioning and messaging that differentiates your products to our customers and communities in compelling ways. You will aim far and are willing to break the rules of communication to get the job done.
• Communicate Results – you will dive deep into data and create a framework to measure ROI effectiveness for all of you GTM programs, track results and continually optimize.
• Packaging – you understand the need for things to make sense across a bold and unique product portfolio. You know how to work cross functionally with sales and product colleagues to generate excitement for your vision of how things should be while incorporating meaningful messaging in a strategic toolkit of assets and collateral.

What You Bring 

• Bachelor’s in marketing or related discipline
• 5+ years of product marketing experience, with a vast knowledge of various marketing tasks and abilities
• Proven ability to collect comprehensive market and competitive research
• Experience developing pricing models
• Experience extending a brand into an adjacent market
• Exceptional listening skills; clear and concise written and verbal communication skills
• Experience across multiple marketing channels
• Empathy for customers, and passion for helping them
• Self-starter personality and comfort with ambiguity
• Resourceful/scrappy - ability to deliver outsized results in light of inevitable resource constraints
• Excellent people and management skills to interact with staff, colleagues, customers, cross-functional teams, and third parties
• Start up or entrepreneurial experience, specifically around product launches and Go-to-Market releases (i.e. previous 0 to 1 experience)

Preferred Qualifications

• Experience in the tech, weapons, CEW or smart weapon space
• Proven ability to convey complex concepts in simple terms
• Superior written communication skills - you should be a master storyteller
• Willingness to participate in some business travel

Benefits That Benefit You 

• Competitive salary and 401K with employer match
• Discretionary paid time off
• Robust parental leave policy
• An award-winning office/working environment
• Ride along with real police officers in real life situations, see them use technology, get inspired
• And more...