Staff UX Researcher, Ads

Location: Reddit is continuing to grow our teams with the best talent. This role is completely remote friendly and will continue to be after the pandemic. 

Team Description: 

As a Mixed Methods Product Researcher on the Ads Research team you will drive the understanding of advertiser behavior, motivations and experiences with the Reddit platform with the ultimate goal of improving their experiences and helping turn Reddit into an essential buy. You'll partner with our product and design teams to understand advertisers and how we can improve their experiences. As a mixed-methods product researcher, you’ll be responsible for leading quantitative and qualitative research studies across the ads teams that drive product strategy. 

Role Description:

You’ll investigate advertiser behavior, needs and motivations using empirical mixed-methods research such as log analysis, survey research, path modeling, regression analysis, usability testing, in-depth interviews, and surveys by designing and conducting foundational and evaluative research to guide executive decision-making. The ideal candidate will be able to combine their skills in behavioral research design, thematic analysis, and mental model mapping to drive product strategy and improve the user experience. The ideal candidate will be able to combine their skills in behavioral research design, statistical methods, qualitative methods and general programming to drive product strategy and improve the advertiser experience. 

Responsibilities:

• Design and execute on quantitative research, including surveys and behavioral data analysis
• Prioritize and conduct research that varies in approach, scale, scope, timeframe and methodologies across multiple work streams, making sure to work on the right project at the right time.
• Select and communicate the appropriate method or mix of data collection methods (ranging from usability testing, diary studies, semi-structured interviews, participatory workshops, surveys, and everything in between) to answer questions for product teams and our broader company.
• Extract meaning from qualitative and survey data sets through appropriate analyses, including the creation and application of qualitative codebooks,  developing code, running models, and employing a range of statistical methods.
• Craft video summaries of interviews and experiences of users to illustrate findings with user voices.
• Build strong relationships as a strategic partner with Product, Design, Engineering, Sales and Data Analytics, to identify high-impact work and ensure it lands within teams. Present research insights, regularly engage with partners and influence them to take action.
• Proactively communicate and share research findings with product teams, executives, and other audiences in compelling, actionable, and engaging ways.
• Develop research programs that achieve business and product impact.

Required Qualifications

• Masters or Ph.D. in Statistics, Behavioral Science, Computer Science, Human-Computer Interaction, related fields, or 8+ years of industry experience
• Understanding of strengths and shortcomings of different quantitative research methods, including when and how to apply them during each product phase.
• Detail-oriented and ability to work fairly independently on a variety of tasks.
• Strong interpersonal, organizational, written, and oral communication skills.
• Ability to work quickly to turn around high-quality research insights; can prioritize time between multiple projects, and be flexible, adapting to changing schedules and different projects.
• Experience working in ambiguity and complex cross-functional collaborations.

Benefits:

• Comprehensive Health benefits
• 401k Matching
• Workspace benefits for your home office
• Personal & Professional development funds
• Family Planning Support
• Flexible Vacation (please use them!) & Reddit Global Days Off
• 4+ months paid Parental Leave
• Paid Volunteer time off

Pay Transparency:

This job posting may span more than one career level.

In addition to base salary, this job is eligible to receive equity in the form of restricted stock units, and depending on the position offered, it may also be eligible to receive a commission. Additionally, Reddit offers a wide range of benefits to U.S.-based employees, including medical, dental, and vision insurance, 401(k) program with employer match, generous time off for vacation, and parental leave. To learn more, please visit https://www.redditinc.com/careers/.

To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state. We set standard base pay ranges for all roles based on function, level, and country location, benchmarked against similar stage growth companies. Final offer amounts are determined by multiple factors including, skills, depth of work experience and relevant licenses/credentials, and may vary from the amounts listed below.

The base pay range for this position is: $169,900 - $254,900.