Staff Product Designer - Rider Segments

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

As a Staff Product Designer on the Rider Segments team, you'll be a strategic force in shaping how Lyft builds enduring value and trust across our diverse rider ecosystem. This role demands someone who thrives in complexity and ambiguity, creating long-term solutions that accelerate team progress while amplifying impact through others.

The Rider Segments team pioneers membership and loyalty programs that transform occasional riders into lifelong advocates. You'll lead the vision and execution of groundbreaking 0→1 initiatives, while elevating the entire design organization through your expertise and leadership.

Responsibilities:

• Shape strategic vision for rider loyalty and membership, aligning cross-functional teams and senior leadership around cohesive, high-impact solutions
• Navigate extreme ambiguity to define and deliver 0→1 initiatives that unlock new business value and market opportunities
• Elevate organizational design quality by setting standards, providing expert critique across all levels, and ensuring accessibility and safety compliance
• Amplify impact through others by mentoring designers, facilitating stakeholder alignment, and resolving conflicts between competing interests
• Influence without authority using compelling narratives and systems thinking to guide product direction and business outcomes
• Partner with C-suite and VPs to ensure design work ladders up to company-wide strategic goals and anticipates future market needs

Experience:

• 8+ years of experience working in Product Design, UX, UI, or an HCI related field with experience working on mobile and web design
• Experience leading complex product initiatives that drove measurable business impact
• Deep expertise in user-centered design methods and product development processes
• Strong portfolio demonstrating strategic thinking, outstanding craft, and business impact
• Outstanding visual design, interaction design, and product thinking capabilities
• Exceptional communication and storytelling skills to articulate design decisions
• Experience mentoring designers and elevating team capabilities
• Highly proficient with design tools (Figma, Sketch, etc.)
• Highly proficient with interactive prototyping tools (Framer, Principle, Origami, Cursor etc.)
• Excited and comfortable working in a fast-paced, ever-changing environment

Even if you don't directly have all of the skills above, please consider applying. We know talent takes many different shapes.

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $176,000 - $220,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.