Staff Marketing Content Designer

Opportunity is not evenly distributed. Shopify puts independence within reach for anyone with a dream to start a business. Since 2006, we’ve grown to thousands of employees and generated over $496 billion in sales for millions of merchants in 175 countries.

This is life-defining work that directly impacts people’s lives as much as it transforms your own. This is putting the power of the few in the hands of the many, is a future with more voices rather than fewer, and is creating more choices instead of an elite option.

Moving at our pace brings a lot of change, complexity, ambiguity—and a little bit of chaos. We thrive on that and are comfortable being uncomfortable. That means Shopify is not the right place for everyone.

Before you apply, consider if you:

• Care deeply about what you do
• Excel by seeking professional and personal hypergrowth
• Are resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
• Bring critical thought and opinion
• Embrace differences and disagreement to get s**t done and move forward
• Work digital-first for your daily work

The Core Product Marketing team is looking for a Staff Marketing Content Designer to join its team. 

The Core Product Marketing team focuses on the concepting, building, and execution of work that tells product-powered stories to Shopify merchants. While we hail from a variety of disciplines (product marketing, content strategy, design, development, video, and production), the core craft of this team is storytelling.

You’ll translate your love of language, penchant for problem solving, and sense of storytelling to craft meaningful, useful experiences for merchants. Your goals? Educate, motivate, and convert. You’ll use your varied writing background and experience to write for projects big and small. A shapeshifter at heart, you’ll be able to channel different voices and across many touchpoints, while effectively balancing our business goals with those of our merchants. Drawing on a proven history of collaborating across teams and disciplines, you’ll be a bridge-builder and a dot-connector. 

Note: While this role is marketing-focused, this isn't a content marketing or social media role.

What you’ll do in this role:

• Lead digital marketing projects from concept to execution, guiding multidisciplinary project teams.
• Develop and create written content for marketing channels, including social media, email campaigns, and landing pages.
• Leverage strategic insights to plan projects that align to audience goals as well as business needs.
• Treat every brief as an opportunity to create work that raises the creative ceiling for Shopify, with impact that inspires others. You will help shape briefs and transform them into wireframes, storyboards, and written artifacts that will deliver on the goals.
• Collaborate with visual and UX designers to create content hierarchies and structures that guide users through experiences
• Develop guidelines and best practices for content and communications strategy for Shopify’s core product suite
• Contribute to the Content Design discipline by participating in its rituals and helping shape this community of crafters. Stay abreast of how the discipline and tools are evolving; leverage new tools in service of a culture of constant innovation.
• Be a steward of ever-evolving product narratives and brand voice for core product marketing 
• Mentor and guide other content designers; critique and elevate others’ work; seek critique for your own work.

• Proven track record of crafting audience-centered writing and shaping elegant marketing experiences for the web, ideally for software or digital products, with a portfolio that showcases highly-impactful work. 
• Exceptional communication and collaboration skills, both in written and face-to-face contexts
• Exceptional ability to communicate thinking and rationale behind decisions 
• Exceptional attention to detail, maintaining high quality bar from prototype through release.
• Experience leading projects with cross-disciplinary teams that include designers, developers, product managers, and researchers.
• Experience in adapting work to perform across multiple contexts including SEO, brand, product marketing, paid media, and social channels.
• Knowledge and familiarity with a data-informed approach to design, you’ve used tools and resources needed to measure success of design decisions (A/B testing tools, Google Analytics, etc.).
• The ability to prioritize simultaneous project requests from various teams in a fast-paced environment; exceptional time management skills
• Be obsessed with honing your content craft (IA, terminology, semiotics, conversational design, and expression) and driving impact for Shopify.

We know that looking for a new role can be both exciting and time-consuming, and we truly appreciate your effort. We're looking forward to learning more about you and your interest in joining the team.