Sr. Product Marketing Manager - Value Creation

What we’re looking for in the Director, Product Marketing - Value Creation

Provable ROI in the form of extraordinary value to customers is in our DNA; whether it’s giving away our service for free, adding new capabilities at no extra charge or removing egress fees, Cloudflare is famous for demonstrating the outsized value of our customers’ investments in us. We want a senior PMM leader to join us and build a team to promote our dedication to customer business value.

The Value Selling PMM role is high impact, and requires a results-oriented, experienced product marketing leader to be successful. You will hire and grow a team, working directly with Sales and Pricing Leaders, Product Management, and all Marketing disciplines to demonstrate the quantifiable value of choosing Cloudflare solutions over the competition. You will develop tools, systems, messaging and campaigns that drive greater awareness of the ROI and TCO of investing in Cloudflare. You will support new customer acquisition and account expansion by mapping Cloudflare’s product and service offerings to measurable business outcomes for customers buying centers. 

You will bring a consultative approach to  the role and develop TCO and ROI value models based on customer business outcomes. You will develop a complete understanding of Cloudflare’s advantages over the competition to develop customer-centric value messaging. You will display a deep understanding of the differences between cloud vs. on-premises solutions, CapEx vs. OpEx, and you will be comfortable presenting to customers and sellers

Data-driven approach with a bias towards action, you will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives. This role is a part of our Solutions Team in Product Marketing team and reports into our Senior Director of Solutions Product Marketing. This will be a highly visible role within the organization, which will have a significant impact on the long-term growth of the fast-growing Cloudflare business.

Responsibilities

• Provide leadership for all value messaging, competitive analysis and positioning, product launch management, GTM strategy, sales enablement, and customer insights to inform sales and marketing campaigns that drive customer acquisition, retention, and expansion.
• Understand and exploit the weaknesses of both box vendors as well as cloud providers and their competitive weaknesses in the buying process.
• Evangelize Cloudflare products and value to analysts, prospects, and customers—in meetings, webinars, conferences and tradeshows.
• Be the voice of value selling to the sales and  marketing team.
• Develop messaging that proves Cloudflare’s differentiation.
• Build competitive intelligence and PMM as a practice within the marketing organization 
• Partner with demand generation and expansion marketing teams to generate awareness, adoption, pipeline and revenue around the topic of value creation
• Provide support for the field sales teams in the form of sales plays for both mid-market and enterprise
• Partner with our Analyst Relations team to establish Cloudflare as a leader in this space.

Requirements

• 8+ years of experience in technology product marketing/product management.
• Experience at one or more application performance/reliability vendors. 
• Knowledge of how the Internet works, including web applications, CDN, HTTP, DNS, Load balancing. 
• Excellent written and presentation skills. This role demands someone who is gifted in their ability to communicate effectively with all stakeholders, including product management, sales, comms, and marketing.
• Ability to manage ambiguity and navigate unforeseen obstacles gracefully.
• Self-starter who truly enjoys working in a fast-paced, innovative cloud services company.
• BS/BA degree in Marketing, Business, Engineering, or related field

Sound like something you’d like to be a part of? We’d love to hear from you!

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunities for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94115.

Compensation

Compensation may be adjusted depending on work location.

• For Colorado-based hires: Estimated annual salary of $214,000 - $262,000.
• For New York City-based hires: Estimated annual salary of $239,000 - $293,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family.  Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun!  The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave