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Sr. Product Marketing Manager

Health insurance
Retirement benefits
Paid time off
Stock options
Employee discount programs
Parental leave
Commuter benefits
This job offer is closed.
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About Quizlet:

Inspired by our belief that anyone can learn anything and powered by our own curiosity, we build the smartest tools we can imagine to help students learn.  

Quizlet is the popular, global learning platform and app that millions of students, teachers and everyday people use to study any subject imaginable for school, work or as part of their personal interests -- including two-thirds of high school students and half of all college students in the US. Combining cognitive science and machine learning, Quizlet guides students through adaptive study activities to confidently reach their learning goals. We’re on track to become the undisputed leader in user-generated learning content and engagement, at the scale of YouTube.  

Valued at $1 billion, Quizlet has raised over $60 million in venture capital from investors including Icon Ventures, Union Square Ventures, General Atlantic, Costanoa Ventures, Owl Ventures, and Altos Ventures.  

To serve our global community of learners, our teams tackle lofty technical challenges and design for use cases across cultures and languages. We work hard, act like owners, and collaborate every chance we get. We’re energized by the potential to power more learners through multiple approaches and various tools.

About the Team:

Quizlet’s marketing team is responsible for driving brand awareness, user engagement, subscription, and ads growth. This role will report to the Director of Product Marketing and it will be highly cross-functional.

About the Role:

As a Sr. PMM focused on Growth at Quizlet, you’ll be responsible for driving user growth and engagement through Teachers on our platform. Teachers are an important part of Quizlet’s overall ecosystem, as they help onboard middle school and high school students. You’ll approach marketing to this audience with a data-driven mindset and a high degree of user empathy to ensure we land on the best approaches to “teach the teachers” about all that Quizlet can do.

On a daily basis, you’ll partner with product management, design, engineering, product analytics, lifecycle marketing, and user research team members to develop strategies to ensure that every teacher knows how to leverage Quizlet’s unique advantages to drive student engagement and academic success.

As the product marketer tasked with driving gains in user acquisition and engagement, you’ll also lead research efforts to help us position ourselves against the competition and to uncover the most significant barriers to student and teacher adoption. You will use insights gathered to make the case for high-impact tests and product experiences. On the go-to-market side, you’ll craft campaign strategies and recommend the right targeting, channels, timing, and messaging. As you test and learn, you’ll help us establish playbooks for scaling the impact of winning initiatives. 

As an excellent communicator, you will be confident in sharing your learnings and proposals in well-synthesized decks and documents. You will thrive in this role if you can break down your thinking, solicit direct feedback, and bring a large group of stakeholders along for the ride. You are the kind of person who is comfortable working across teams to connect the dots.

We’re looking for a candidate who can make decisions quickly and who can interpret and share results in a way that helps move our overall business understanding forward. While this is not directly a people management role, we’re looking for a strong leader who is comfortable advising peers across the organization.

This is a hybrid role based out of our San Francisco, CA office.

In this role, you will:

  • Build and test strategies to drive product adoption and user understanding
  • Influence product, design, and analytics partners to make key improvements that will improve the core user experience
  • Conduct research to identify barriers to adoption and craft synthesis decks that illuminate the top insights and recommendations
  • Deeply understand our business, including the growth levers across our free and paid product so that you can advocate effectively for teachers and younger students across the organization
  • Develop our teacher and U18 lifecycle and onsite marketing strategies to make sure teachers are empowered to take full advantage of Quizlet’s capabilities
  • Partner with product management, product analytics, product design, and growth marketing teams to analyze trends in our data, build out user journeys, and prioritize initiatives accordingly
  • Draft, test, and refine product messaging. You’ll be a strong writer and able to think through the nuances of positioning and messaging for teachers
  • Work with the Teacher Education Manager at Quizlet to build a strong network of teacher advocates and educators who can inspire other teachers
  • Run our annual virtual conference for teachers, giving this audience a window into upcoming product launches and sharing tips and tricks that inspire them to use Quizlet in new ways

What you bring to the table:

  • 4-10 years experience in a product marketing role at a consumer-facing company
  • 3+ years of experience working directly with product managers on a core product offering
  • Strong leadership qualities with a proven ability to influence cross-functional teams
  • Excellent analytical skills with a “test and learn” mindset
  • Experience driving product launches and continued product adoption GTM strategy
  • Data-first orientation combined with the curiosity to ask sophisticated questions of the data and of analysts
  • Decisiveness and proactive communication skills regarding progress and approach
  • Excellent organizational, prioritization, and communication skills with a high degree of attention to detail
  • Comfort with ambiguity, uncertainty, and a rapidly evolving business landscape
  • Scaling mindset with a good understanding of the metrics product and marketing teams tend to evaluate investment opportunities and make tradeoffs
  • Confidence in creative problem solving with strong interpersonal skills
  • Market research skills including surveys, interviews, and competitive intelligence
  • Demonstrated empathy and nuance when it comes to understanding customers from different backgrounds from yourself

Bonus points if you have:

  • Familiarity with the ed tech landscape and/or Gen Z consumers
  • Experience working within a freemium consumer subscriptions business
  • Some background in both growth and core product marketing
  • Experience driving cross-selling and onsite marketing campaigns
  • Experience at a company that specializes in user-generated content
  • Experience developing strong customer education marketing
  • Past experience with any kind of teaching

Compensation, Benefits & Perks:

  • Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps.  Total compensation for this role is market competitive, including a starting base salary of $135,000 - $170,000, depending on location and experience, as well as company stock options
  • Collaborate with your manager and team to create a healthy work-life balance
  • 20 vacation days (and we expect you to take them!)
  • Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
  • Employer-sponsored 401k plan with company match
  • Access to LinkedIn Learning and other resources to support professional growth
  • Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
  • 40 hours of annual paid time off to participate in volunteer programs of choice
We strive to make everyone feel comfortable and welcome! 
We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting, that givesa comprehensive view of who we are!  

In Closing:

We hope you are excited about everything you read so far. We highly encourage you to apply for this position, even if you feel you do not meet all the requirements. Quizlet is always looking for amazing folks that believe in our mission and can contribute to our team in various ways - not merely candidates that fit a certain mold.

We have a bias for action, take initiative, and take pride in delivering results. We make informed decisions whenever possible but are unafraid to take calculated risks on great ideas to promote learning. We embrace challenges and see effort as the path to mastery. We’re constantly seeking opportunities to learn and we embrace curiosity. Quality matters at Quizlet, and we hold the bar high on everything we do.
We treat each other with honesty and respect, encourage vigorous debate, and seek critical feedback. We value diversity, humility, transparency, and collaboration as the best paths to our success — as individuals, as a team, and as a company.

Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. We are actively working to build a team that is representative of the diverse communities we serve, and an open, inclusive work environment where all employees can thrive. As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!

To All Recruiters and Placement Agencies:
At this time Quizlet does not accept unsolicited agency resumes and/or profiles. 
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Sr. Product Marketing Manager position?
    The suggested salary for this position is $135,000-$170,000
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Quiz
Quizlet is a leading consumer learning brand that builds learning tools to inspire and empower students and teachers. They are a fast growing Series C startup, valued at $1 Billion and backed by Union Square Ventures, Costanoa Venture Capital, Icon Ven...
251-1K employees

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