Sr Product Marketing Manager, Fintech

HoneyBook is the leading platform for independent business owners to manage their clientflow and cash flow, streamlining all of the steps needed to sell and deliver personalized contracted services. By combining tools like billing, contracts and client communication, HoneyBook helps business owners get organized so they can provide an exceptional experience at every step. HoneyBook is trusted by service providers across the U.S. and Canada who have booked more than $10 billion in business on its platform.

Our award-winning culture is built on core values that drive everything we do, including putting people first. We know experience comes in many different forms, some visible on your resume, others not. No one candidate will be a 100% perfect match to our description, so if you thrive in a fast-paced, intellectually-charged environment and have similar experience to what we are looking for, we encourage you to apply.

As the Senior Product Marketing Manager for our financial products, you’ll lead the launch and the establishment of our brand new Financial management platform: HoneyBook Finance; reinforcing HoneyBook’s market positioning as a leading business management platform for Independents. You’ll develop strategies and go-to-market plans that drive adoption of our financial products among HoneyBook target audiences. You’ll lead the development of the positioning and customer journey for our financial products, and partner with Product, Product Education, and Marketing teams on the coordination of cross-functional, go-to-market initiatives.

To be successful, you need to be adept at collaborating with cross-functional stakeholders, managing indirect resources, and effectively communicating strategies and plans to the broader organization.  You’ll also need to strategically evaluate and match the needs of our users to our value proposition, have a clear understanding of the competitive landscape, and develop compelling positioning and messaging.  

This role reports to our Head of Product Marketing, and is a hybrid role requiring in-office presence at either our San Francisco office or New York City hub 2-3 days a week.  Note that while the role is advertised in both San Francisco and New York, there is only one role available; you need not apply to both.

Here are a few of the things you’ll work on:

• Develop GTM strategies and campaigns for new financial products
• Partner with product management to develop the product vision and shape the product roadmap
• Develop product positioning and messaging, value propositions, market opportunity analysis, and customer proof points
• Develop a strategic understanding of the customer journey for financial products and leverage this knowledge to inform strategy & GTM
• Develop and continuously iterate on the body of knowledge around buyer personas: who they are, how they buy, and their key buying criteria
• Conduct an ongoing assessment and reporting of go-to-market strategy; making recommendations for course corrections as needed
• Create content that drives successful product launches and features adoption activities, including thought leadership, roadmap presentations
• Drive the adoption of existing financial products
• Lead cross-functional teams to execute and assess marketing programs that support our financial products
• Proactively identify and execute on opportunities to drive increased conversion of new and existing members through close partnership with finance, analytics, and product teams
• Collaborate with Finance to develop and iterate on a pricing strategy that drives business objectives from optimizing revenue to capturing market share
• Develop and continuously iterate on compelling and competitive messaging

Here is what is needed:

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team!

• 7+ years’ career experience with at least 4 years spent in a product marketing role
• Prior experience developing positioning and messaging for either SMB or consumer fintech products and features. Or, for other product led growth companies in the fintech space 
• Experience with both paid and organic marketing channels, with a proven track record of successfully planning and executing cross functional, high-impact, multi-channel campaigns that drive results
• Excellent stakeholder management and relationship building skills, with a demonstrated ability to work successfully across multiple cross functional teams; most importantly, Product
• Prior experience directing and managing cross functional teams toward common goals 
• Strong written, verbal, and presentation skills 
• Fluency in data, and prior experience leveraging data to inform recommendations and decisions

The good stuff:

• Mission driven. You'll be joining more than just another startup—our members are at the heart of everything we do; in fact, we invite them to co-work in our office and collaborate with us on the product itself.
• Impact. We move quickly and encourage every employee to push the envelope. Our best ideas come from out-of-the-box-thinking and innovation; be ready to fail fast and often!
• Compensation: We offer a competitive salary + meaningful equity based on experience and market
• Range in SFO/NYC: $150k - $173k + equity
• Benefits + Perks: From wellness programs to open paid time off and exceptional family leave policies, the health and happiness of our employees is foremost.
• Provisions:  We give you the tools you need to get your job done and we provide a fully stocked kitchen and bar, happy hours, catered meals, and awesome company events.

The opportunity at HoneyBook is huge – our primary customers today are creative businesses that generate in aggregate $150B in revenue per year in the US. Our company, like the members we serve, thrives on creativity and risk-taking; in seven years, we’ve become the biggest and the most widely recognized player in the creative entrepreneur space.  To date, HoneyBook has raised $498M and is backed by investors such as Durable Capital Partners LP, Tiger Global Management, Battery Ventures, Zeev Ventures, 01 Advisors, Norwest Venture Partners, OurCrowd, and Citi Ventures.

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HoneyBook is committed to diversity, inclusion and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics. We also consider qualified applicants with arrest and conviction records in accordance with the San Francisco Fair Chance Ordinance. We strive for the best candidate experience for all applicants and if you need special assistance, please let us know. 

At the end of this application, you will find a set of voluntary demographic questions. If you choose to respond, your responses will be used to help us identify areas of improvement in our recruitment process. We can only see aggregate responses and are unable to view individual responses. In fact, we aren’t even able to see if you’ve responded or not! Responding is your choice and it will not be used in any way in our hiring process.