What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Sr. Product Marketing Manager - Enablement position?

The suggested salary for this position is $152,100-$185,900*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Sr. Product Marketing Manager job at Provi

Provi is innovating the 240-billion dollar alcohol industry—do you want to be part of something game-changing?We were a hungry team in 2016 when we started and we’re still a hungry team, living our values—Host, Serve, Deliver and Celebrate—every day. We make sure that as the company grows, our people grow too and we’d love to have you on board.

Frequently cited statistics show that women and underrepresented groups apply to jobs only if they meet 100% of the qualifications. But guess what? No one ever meets 100% of the qualifications. Trust your experience and apply!

Provi is seeking a creative, data-oriented, and highly collaborative Sr. Product Marketing Manager focused on arming our customer-facing teams with the tools that they need to deliver informative, engaging, and effective customer experiences.

The Sr. Product Marketing Manager, Enablement will be responsible for the ideation, coordination, and creation of customer-centric internal training activities targeting on and off premise alcohol buyers and will be critical in arming our external teams with the product, persona, and value prop information required for them to succeed. Product Marketing at Provi focuses on driving growth across a number of audience groups and this individual should feel comfortable multi-tasking frequently while maintaining exceptional organization and communication. The Sr. Product Marketing Manager, Enablement will work closely with the marketing, sales, support, and account management teams to create exceptional user engagement and will play a key role in growth at Provi.

What you will be doing:

Working with cross-functional leadership to create a scalable internal training program including but not limited to asset identification, asset creation, curriculum development, review and feedback cycles
Developing a content strategy with our revenue-driving teams and creating assets needed to educate and influence our prospects and customers, including white papers, case studies, customer testimonials, tutorials, and competitive intelligence

Engaging with Sales to:

Expand and refine buyer personas
Develop talk tracks and sales materials that encompass persona value propositions and product information that will resonate with buyersEvaluate training and material success through feedback processes
Quantify and share learnings with sales leadership

Working with Customer Success to:

Develop an deep and broad library of customer goals, objections, and solutions to promote a solution-based approach to customer success
Create time-sensitive messaging based on current events and product updates relevant to customer personas
Develop case studies and testimonials highlighting their customers’ experience

Collaborating with Support Leadership to:

Expand and update customer facing help materials to maintain alignment with the latest product developments
Create and roll out support materials based on industry trends, customer feedback, and corporate marketing initiatives

Partnering with Marketing to:

Develop marketing tactics to assist in customer onboarding including but not limited to demand generation programming such paid advertising, email marketing, direct mail, webinars, blog posts, talks, keynotes, social media and PRCreate customer messaging based on Provi’s core value propositions and customer profiles

What we hope to see in your experience:

Minimum 6+ years experience in partner marketing, product marketing, sales enablement, or account-based marketing roles within B2B or SaaS companies
Experience in persona development and a deep understanding of vertical marketing programs
Comfortable working with customer teams as well as team leadersInterest or understanding of the beverage industry is a plus
Analytical capability to determine program effectiveness, ROI, and forecasting
Experience in client-facing roles
Experience building out sales enablement programs
Management experience preferred
Hubspot experience is a plus

What you can do at Provi:

Make an impact: Work directly with the management team to help grow the business.

Find your groove and grow: Provi keeps growing and you should too. Expand your skill set, diversify your experience and develop along with us.

Enjoy competitive benefits: Health, Dental, Vision, 401K with match, Commuter Perks, Long/Short Term Disability, Employee Assistance Program, Unlimited PTO and ½ day Fridays in the Summer.

Flexibility at work: We are remote first but have a great office in downtown Chicago for employees to use.

Be a part of something big: Join a dynamic and innovative team that is working to change a major industry.

Provi is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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Sr. Product Marketing Manager - Enablement

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