Sr. Product Marketing Manager, Cloudflare Developer Platform

We announced Cloudflare Workers in 2017  — since then it’s played a key role in Cloudflare’s strategy for entering the developer market. As Cloudflare was ramping up its capabilities in the performance and security spaces, it became clear that developers needed more ways to control the edge than rules engines could support. The Cloudflare Workers platform has empowered developers to add programmability to the edge— through code. 

Over the past few years, the Workers platform has grown from a simple functions-as-a-service option into a comprehensive full-stack platform, with storage options like Workers KV, Durable Objects and R2. The Workers platform also includes a rich suite of tools to support it: the wrangler CLI, the edge development environment (wrangler dev), and observability tools. On top of the foundational compute and storage building blocks, Cloudflare has built out best-in-class developer experience products with specific use cases in mind. Cloudflare Pages is wholly built on top of the foundational building blocks for seamless, opinionated web development with the Cloudflare portfolio. 

We are truly just getting started. Our opportunity is both huge and unique. With the combination of owning the hardware and investing heavily in developer experience, we’re positioned as the next big evolution of cloud computing. 

In this role, you’ll help define what that future looks through the creation of impactful narratives that tell the story of our products. This is an opportunity to develop all aspects of product marketing for new and emerging developer products. 

What you’ll do 

• Develop product messaging targeted to developers based on market, customer, and competitive research.
• Support product and feature launches and company-wide innovation weeks. Cloudflare ships a lot of stuff!
• Develop and nurture relationships with stakeholders in engineering, product management, marketing, and sales to ensure success of the GTM execution. We are growing at over 50% YoY. Everyone needs to be aligned as we grow!
• Continuously gather feedback from customers and empathize with their needs.
• Represent the company externally, including meetings with prospects, customers, partners and  analysts.
• Write copy and content derived from messaging frameworks for landing pages, web copy, social media, and blogs to drive adoption and growth. 

Desirable Skills, Knowledge And Experience

The ideal candidate is entrepreneurial-minded and thrives in a fast-paced and goal-driven environment. You have outstanding communication and collaboration skills and are able to work with a distributed and diverse group, get alignment, and drive the product forward. You are execution focused and emphasize getting things done while paying attention to important details. 

• Professional experience in a product marketing function preferably for developer-facing products. 
• Proven track record of developing a product marketing strategy, designed with experiments to prove what’s working and what’s not
• Customer focus — you’ll be working directly, and often be a part of the customers team in helping them get their initial implementation off the ground
• Strong technical curiosity – you are familiar with modern software development practices used to build and deploy applications. You are capable of wading into the details & understanding engineering decisions’ impact on the product, but can also drive 30k foot view
• Strong user and stakeholder empathy –  you must be not only the voice of the user, but at various times the voice of product management, finance, engineering, support and ops. You must be able to channel many points of view.

JOB ID #DP_145