Sr. Product Marketing Manager Branding

As a Sr. Manager for one of newest and most opportune products, Branding, you will own an emerging solution enabling marketers to find consumers who are ready to switch brands or are in-category for new offerings.The Branding product offers a unique ability to measure consumer change beyond attitudinal studies (such as sales and site visits) that resonate with clients.Many of the world’s largest brands have embraced the Branding products differentiated capabilities and now need to rapidly grow.

This is a critically important solution in Epsilon’s product portfolio.It’s fast growing and has high visibility amongst leadership and across organizational teams.The Sr. Manager requires strong leadership skills and the ability to put forth a point of view and competitive positioning. 

Key Responsibilities:

• Ability to prioritize product enhancements that would include a 1-2 year roadmap.
• Generate data-driven business cases on the long-term vision of the product.Success will require ongoing innovation from your ideas. 
• Responsible for competitive positioning, industry thought leadership, support in creating marketing content and evolving solutions based on market / competitive landscape changes. 
• Ability to work cross-functionally and, specifically to support sales and client needs.
• Communicate to engineering the marketer need and vision of solution. 
• Note:This role does not need to define ‘how’ to technically build the solution.Rather, it’s advocating ‘why’.

Job Requirements

• At least three years of product management experience or equivalent.
• Experience at market research firm or Agency a plus but not required.Understanding of strategies for attitudinal intent, shift and awareness. 
• Knowledge of the media landscape beyond digital such as TV, print, email, SEM and radio.Understanding the role of Digital Video including OLV and CTV is a plus.
• Demonstrated leveraging data for unique measurement from normal marketplace reporting.
• Experience developing the competitive positioning and go-to-market strategies of a client-facing solution.
• Ability to analyze marketplace with emphasis on competitive offerings to identify differentiated features.
• Entrepreneurial mindset.Startup experience and / or launching new product will be valued.
• Ability to influence cross-functional team members without formal authority.
• Inherent passion about technology and marketing.
• Bachelor’s degree (MBA preferred).
• Travel – less than 15%.

When you’re one of us, you get to run with the best. For decades, we’ve been helping marketers from the world’s top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services.

Thanks to the work of every employee, Epsilon products and services have been recognized as industry-leading by the Forrester Wave™. We process more than 500 billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. And our CORE ID® is the industry’s most accurate, stable and scalable identity solution that helps brands recognize and reach 200M+ U.S. consumers in a privacy-safe way.

Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. For more information, visit epsilon.com

Great People Deserve Great Benefits

We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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