What is the type of contract for this job?

The contract for this job is a Full-time contract

What's the salary range for the Sr. Product Marketing Manager - Application Performance position?

The suggested salary for this job is $172,000 - $240,000

Is telecommuting possible for this job?

Yes, telecommuting is possible for this job

Sr. Product Marketing Manager job at Cloudflare

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About the department

Cloudflare is looking for an experienced product marketer to join our application performance and security product marketing team. This is a high-impact, results-oriented role, where you will work directly with Sales, Product Management, and Marketing to take new products to market and develop messaging and campaigns that drive acquisition and expansion.

What you'll do

We are looking for a Senior Product Marketing Manager with a deep understanding of cloud-based application performance and security. As a Senior Product Marketing Manager, you will be responsible for driving the growth and success of Cloudflare's security-focused application performance products by working closely with cross-functional teams and developing effective marketing strategies. Successful candidates will have a passion for helping to build a better Internet by enabling web properties to improve their performance and reliability. You will have a drive to understand customer needs, dig into product details, and elevate our messaging to deliver solution-oriented, breakthrough initiatives. You will enjoy this role if you like working with fast-paced teams and having autonomy to drive your initiatives.

Key Responsibilities:

Develop and execute go-to-market strategies for Cloudflare's security-focused application performance products.
Create compelling messaging and positioning that differentiates Cloudflare's security-focused application performance products in the market.
Develop content and collateral for marketing campaigns, including whitepapers, case studies, datasheets, and presentations.
Collaborate with the demand generation team to create and execute campaigns that drive leads and pipeline.
Drive sales enablement through product training, sales tools, and competitive intelligence.
Conduct market research and gather insights to inform product positioning, messaging, and roadmap decisions.
Analyze market trends, customer feedback, and competitive landscape to identify areas for product differentiation and growth.
Work with product management, sales, and engineering teams to define and prioritize product features and roadmap.

Qualifications:

Bachelor's degree in marketing, business, or related field; MBA preferred.
7+ years of experience in product marketing, preferably in the cloud-based application performance or security industry.
Deep understanding of cloud-based application performance and/or security, including key trends, technologies, and competitive landscape.
Proven ability to develop and execute go-to-market strategies for cloud-based products with a strong security focus.
Strong written and verbal communication skills, with the ability to develop compelling messaging and content that resonates with customers.
Analytical mindset with experience in market research, data analysis, and customer segmentation.
Strong project management skills with the ability to manage multiple projects and priorities simultaneously.
Ability to work collaboratively with cross-functional teams, including product management, sales, and engineering.

If you are a self-starter who thrives in a fast-paced, innovative environment and has a passion for cloud-based application performance and security, we encourage you to apply for this exciting Senior Product Marketing Manager opportunity at Cloudflare.

Compensation

Compensation may be adjusted depending on work location.

For Bay Area-based hires: Estimated annual salary of $172,000 - $240,000.

[Commissions: If applicable include this line:] This role is eligible to earn incentive compensation under Cloudflare’s Sales Compensation Plan. The estimated annual salary range in Colorado includes the on-target incentive compensation that may be attained in this role under the Sales Compensation Plan.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.

Sr. Product Marketing Manager - Application Performance

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