Sr. Product Marketing Manager

Your Role & Mission

As a member of the Marketing team, you will be responsible for establishing a strong product-market fit for Apollo. To be successful you will need a deep understanding of the solutions and use cases our customers are addressing across multiple industries with the Apollo Data-First Sales Acceleration Platform. Internally you will partner closely with Sales on sales plays and selling tools while working with the Marketing team to promote your solution-level messaging and content. Externally you will be an advocate of Apollo to our business users.

The ideal candidate is a self-starter with excellent written and oral communication skills, a data-driven mindset, and the ability to influence and drive initiatives across cross-functional teams.

This role reports to the Director of Product Marketing.

Competencies/Key Traits:

• Excellent written skills in English

• Self-motivated and trustworthy

• Organized and detail-oriented

• Good time-management skills

• Great interpersonal and communication skills

Daily Adventures and Responsibilities:

• Create positioning and messaging for target personas and industries that demonstrates an understanding of their key business problems and pain points through well-articulated value propositions

• Deliver sales content and tools that effectively advance our prospects and customers through the buyer’s journey (solution pages, solution briefs, blogs, webinars, white papers, playbooks, presentations, demos, ROI models, etc.)

• Use customer evidence, market, and competitive intelligence, and product performance data to represent the voice of the customer

• Understand the competitive space and create external tools and internal training that differentiate our products and solutions in the market

• Work with Sales and Customer Success to understand their needs and deliver training and readiness that educates and inspires

• Work with the Marketing team to build comprehensive plans that drive product sales and adoption in market and support campaigns with content

• Work with Product Management to influence long-term product strategies and roadmaps

Skills & Relevant Experience:

• Bachelor’s degree

• Minimum 5 years of industry experience in B2B software, with at least 3 years in Product or Solution Marketing

• Familiar with contact data and sales acceleration platforms

• Excellent written and verbal communication skills for creating solution marketing content and presenting both internally and externally

• Demonstrated success in driving and completing multiple projects simultaneously and setting priorities, in a fast-paced, dynamic environment

• Proven track record of delivering results through cross-functional teams