Sr. Product Marketing Manager

Sr. Product Marketing Manager | Acorns

Acorns is how everyday consumers can save & invest for the long term. By putting tools of responsible wealth making in everyone’s hands, Acorns has become the largest subscription service in U.S. consumer finance, serving millions of everyday Americans subscribers. Customers get automated investing in diversified portfolios, built with help from experts like Nobel Laureate economist, Dr. Harry Markowitz. Acorns easy retirement account allows customers to invest for a better life later in minutes, no expertise required. To help everyone spend smarter, Acorns introduced banking that invests with every swipe, and cash-forward rewards. And, everyday Americans may invest in their kids and get money news they can use, all from the same app. Customers have invested billions with Acorns, much of it in spare change. From acorns, mighty oaks do grow!

The Senior Product Marketing Manager will be responsible for leading strategy, planning and execution of Go-to-Market plans for our current products and new product features. Working cross-functionally with Product, Design, Brand, Paid Acquisition, CRM / Lifecycle and PR teams, the Senior Product Marketing Manager will activate go-to-market strategies ranging from awareness campaigns, conversion, cross-sell and up-sell.

The position reports to the VP, Brand & Product Marketing.

This role has the option to be remote or based in our Irvine, CA or New York, NY offices.

You are not expected to have experience with all listed requirements. If you feel passionately about Acorns' mission, vision and values, please apply.  

Within 1 month, you will:

• Embrace our mission to look after the financial best interests of the up-and-coming
• Understand our brand, values, and story
• Meet and develop partnerships with cross-functional stakeholders such as: Customer support, customer research, product, and marketing 
• Become embedded within product and brand / growth marketing to understand the product and growth roadmap
• Support immediate initiatives on the product and marketing teams
• Present a one-month review of learnings, questions, and ideas

Within 3 months, you will:

• Translate current and future Acorns customer needs to inform the product messaging, points of differentiation, marketing content, and collateral.
• Execute multiple aspects of product marketing; from product positioning to product launches and strategy, education and engagement campaigns, events and contests.
• Measure and report against the performance of product marketing initiatives
• Have bold ideas to bring the product to life, and present those ideas to key partners 
• Be identified as a leader on the team who embodies our values and drives our go-to-market

Within 6 months, you will:

• Leading the development and execution of Acorns marketing strategy across multiple Acorns products
• Drive programs from idea to execution, working cross functionally to ensure success
• Contribute ideas and bold thinking that help Acorns bring financial access and wellness to every American
• Identify and pitch ways to help us grow

What you will bring to Acorns:

• 6+ years of Product Marketing, Growth Marketing, or Product Management experience
• Experience crafting & implementing go-to-market playbooks including customer segmentation, product positioning, channel strategies and messaging 
• Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
• Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions.
• Outstanding prioritization and project management skills
• Powerful storyteller: written, verbal, and visual
• Demonstrated ability to collaborate effectively across multiple teams
• Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done

What we offer: 

• Competitive salary and stock options
• A comprehensive benefits package to meet the needs of you and your family
• Flexible paid time off
• Numerous career possibilities that allow you to grow with Acorns
• Talented and motivated team members who care deeply about one another, our mission and our customers.
• The rare opportunity to create a new world. We inspire one another every day to do meaningful work that solves big societal challenges.

About Acorns:

Acorns is how everyday consumers save & invest for the long term. By putting tools of wealth-making in everyone's hands, Acorns has become the largest subscription service in U.S. consumer finance, serving 4.6 million everyday Americans. Customers get automated investing in diversified portfolios built with help from experts. Acorns easy retirement account allows customers to invest in their future in minutes, no expertise required. To help everyone spend smarter, Acorns introduced banking that invests with every swipe, and cash-forward rewards. And, everyday Americans may invest in their kids and get money news they can use, all from the same app. To date, customers have invested $12.5 billion with Acorns, much of it in spare change. From acorns, mighty oaks do grow!

Mission:

With benevolence and courage, we look after the financial best interests of the up-and-coming; beginning with the empowering step of micro-investing.

Commitment to Diversity, Equity & Inclusion:

Acorns believes diversity, equity and inclusion are fundamental obligations that strengthen our team. We need a diverse, multi-disciplinary team to build a meaningful company and culture. 

Values:

1. Lead with heart
2. Make bold decisions
3. Always build trust
4. Never stop growing
5. Find a way