SEO Product Manager

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and maximize revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support you require to succeed.

Are you an experienced SEO product manager with an engineering and/or commercial background? Join our team as a Product Manager SEO reporting into the Director of Digital Marketing.

In this role, you will:

• Implement an SEO strategy for OpenTable - covering a range of core proficiencies like Indexation, Web Vitals, Link building, Canonical strategy, Content Marketing, CTR experimentation, E-A-T standard methodologies. 
• Create and execute a program of comprehensive product briefs for all areas of improvement that can cascade from high to low levels of the organization.
• Build operational processes around web vitals,  indexation and crawl rates to ensure our SEO program remains healthy through periods of significant change
• Conduct regular SEO audits and prioritize fixes for any performance gaps
• Create a prioritized hit list of keywords/ topics/ themes/ locations. Quantify current performance and update regularly for ongoing review.
• Create and share regular metric-driven updates on the channel impact, our progress and our upcoming initiatives 
• Use your leadership and technical skills:
• Work with our advertising and agency partners to improve growth
• Work with varied collaborators, such as content marketing and PR, to develop and deploy strategies that align with our marketing goals and resonate with target audiences

Please apply if:

• You are experienced in running SEO programs for a global B2C ecommerce brand.
• Have a strong foundation of recent SEO technical knowledge 
• Are able to audit, prioritize, articulate, and manage our solution roadmap.
• Have a background in engineering or computer science

• Bachelor's degree in Marketing, Engineering, Business, or equivalent would be a plus
• Have several years of experience specifically with SEO and are also experience in formal product management experience.
• Strong Analytical and SQL/Python skills are preferred to derive actionable insights from complex data.
• Relevant experience with coding languages like HTML, JavaScript, and CSS.
• Leadership skills, with a knack for inspiring and guiding a diverse team.
• Excellent collaboration skills for working with global teams and driving localization efforts.
• Flexibility to thrive in a fast-paced environment and manage multiple projects.

Ready to be a part of a dynamic team, shape our digital strategies, drive localization, and make a lasting impact? Join us and let's create magic together!

Benefits

• Vacation: you accrue 25 days a year or 33 days for our CSR Team
• One Celebration Day per calendar year
• Private Health & Dental and Life Insurances
• Employee Assistance Program (EAP)
• Pension Fund
• Gym Discount
• Bike2Work
• Season Loan Ticket
• Reimbursable eye tests and 100 GBP contribution towards VDU glasses only
• Perkbox & Booking.com business discounts

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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