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SEO Content Writer

Paid time off
Learning and development budget
This job offer is closed.
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Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?


  • Creating, editing and publishing written content for different formats / multimedia / digital channels and platforms. Champion the product’s tone of voice across the product and create a consistent experience for our users.
  • Educating, exciting and inspiring our global audience and attracting new fans to our platform - ideal candidate has a strong sports focus
  • Proofreading, restructuring and editing articles written by content writers and other team members
  • Collaborate with other team members in design, software development, legal and compliance and more to understand expectations and bring content briefs to live via simple, clear, and delightful copy
  • Ability to manage and funnel multiple requests and to deliver quality content to tight deadlines. Ensuring timelines are managed effectively and consistently with all given projects and content workflows
  • Maintaining best practices and developing online content standards, compliance, voice and tone, style guides
  • Reporting on content effectiveness: monitor web traffic and user engagement (e.g. bounce rates) - assisting with optimization of content efforts
  • Working collaboratively an cross-functionally with Web, Product, Creative, Marketing and other teams in the company
  • Helping with User Journey Mapping, FAQs, UI content and on-page content configuration as well as product feature related documentation
  • Stakeholder management and relationship building - internally and externally
  • Ensure a diverse web presence by sharing content through a multiplicity of channels
  • Work closely with designers on the development of resources including design posters, advertisements, and other creative contents on a regular basis.
  • Experience with PPC, paid ads, A/B testing and other experiments are a plus
  • The ideal candidate will also have an interest and/or experience in sports and sports marketing
  • Research and identify additional opportunities to increase our brands’ exposure.


  • Proven work experience as a Content Editor, Web Editor or similar role
  • Portfolio of published work across various channels
  • Excellent written and verbal communication skills
  • Strong attention to detail
  • Project management skills and experience with Asana or similar kanban/scrum/agile methodology is preferred
  • Strong teamwork ethic and collaboration skills are a must
  • Problem solving with a critical mindset backed by experience in reviewing and editing your own work as well as that of others for grammar, style and tone
  • Clear, concise and unambiguous writing style
  • Strong ability to prioritize and manage multiple content tasks simultaneously
  • Hands-on experience with Content Management Systems is a plus
  • Familiarity with SEO guidelines, keyword research and digital marketing principles. Proficiency with Atarget="_blank" rel="nofollow" hrefs, SEMRush and other SEO Tools is a plus.
  • To always be actively monitoring Google Analytics and looking for opportunities to grow our audience.
  • Understanding of the rules and nuances of product copywriting, user experience, usability, and design thinking
  • Native or close to Native level English ability.
  • Social media content creation capabilities are a plus
  • Passion and experience writing about sports is a huge plus

Working at Binance
Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
Fast moving, challenging and unique business problems
International work environment and flat organisation
Great career development opportunities in a growing company
Possibility for relocation and international transfers mid-career
Competitive salary
Flexible working hours, Casual work attire
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Binance
Binance is a cryptocurrency exchange which is the largest exchange in the world in terms of daily trading volume of cryptocurrencies.
Bitcoin, Cryptocurrency
1000+ employees

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