What is the type of contract for this job?

The contract for this job is a Full-time contract

What's the salary range for the Senior Product Marketing Manager, Verticals position?

The suggested salary for this job is $172,000 - $210,000

Is telecommuting possible for this job?

No, telecommuting is not possible for this job

Senior Product Marketing job at Cloudflare

About Us

At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

Available Locations: Austin, TX | San Francisco, CA

About the Role

We’re looking for a Senior Product Marketing Manager to drive the cybersecurity product marketing strategy across key verticals, including healthcare, media, and telecommunications.

This is a hybrid role for a T-shaped marketer—someone who combines deep technical fluency in cloud security, networking, and threat prevention with the storytelling expertise to craft compelling narratives for CxOs, IT leaders, and security practitioners alike.

You’ll work cross-functionally with Product, Sales, Field, and Demand Generation teams to lead go-to-market execution, shape product positioning, and create content that cuts through complexity and resonates with customer pain points.

Key Responsibilities

Messaging & Positioning

Develop differentiated messaging that translates technical capabilities into clear, compelling value propositions for audiences ranging from CISOs to security architects.
Craft product narratives and positioning frameworks across cybersecurity use cases, including Zero Trust, SASE, SD-WAN, and secure networking.
Create technically credible content (e.g., solution briefs, whitepapers, demo scripts, and competitive comparisons) to support sales engineers and field marketing.
Tailor messaging for regulated industries (e.g., HIPAA, PCI-DSS, SOC 2) and industry-specific threat models.
Work closely with technical sellers and product managers to align messaging with the roadmap, feature differentiation, and customer pain points.

Go-to-Market Strategy & Execution

Define and execute launch plans, including messaging, sales enablement, web content, analyst briefings, and campaign themes.
Lead industry-specific GTM motions for high-value verticals (e.g., healthcare, media, financial services), based on buyer insights, compliance needs, and pain points.
Collaborate with industry specialists and customer-facing teams to develop use case collateral, personas, and segment-specific messaging.
Build sales assets such as battle cards, ROI tools, customer stories, vertical playbooks, and objection-handling guides.
Deliver field training and participate in key customer engagements as a subject matter expert.
Work with demand generation and campaign teams to drive pipeline and revenue growth.
Support analyst and customer briefings, partnering with AR, PR, and customer marketing teams.

Qualifications

8–12+ years in product marketing, with direct experience in cybersecurity and networking (cloud security, endpoint security, Zero Trust, etc.).
Technical fluency—able to confidently engage with security architects at a deep level while effectively simplifying complex topics for executives.
Strategic storyteller—skilled in crafting crisp, audience-tailored messaging that drives both rational and emotional buy-in.
Industry GTM expertise—experience developing vertical-specific marketing strategies and assets.
Cross-functional leader—proven ability to align product, field, demand gen, and executive stakeholders around a unified narrative.
Customer-obsessed and intellectually curious—not afraid to challenge assumptions or dive deep into technical discussions.
Entrepreneurial mindset—high sense of urgency and a results-driven approach to driving business outcomes.
Impeccable verbal and written communication skills, with an obsessive attention to detail.
Confident presenter—comfortable speaking on stage, in webinars, and on video.
Team player—collaborative and willing to go the extra mile to ensure success.

Compensation

Compensation may be adjusted depending on work location.

For Bay Area based hires: Estimated annual salary of $172,000 - $210,000

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration. Since the project, we've provided services to more than 425 local government election websites in 33 states.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.