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Thumbtack

Senior Product Marketing Manager

Full-timeProduct Marketing Manager$152,100-$185,900*
Remote
Paid time off
Asynchronous work
Employee discount programs
This job offer is closed.
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A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes —  knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $500B industry — we must be doing something right. 

We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.

At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together. 

Thumbtack by the Numbers

  • Available nationwide in all 3,143 U.S. counties
  • 70 million projects started on Thumbtack
  • More than 4 million customers in the last 12 months
  • Pros earn billions on our platform
  • More than 8 million 5-star reviews for our stellar pros 
  • 1000+ employees and $3.2 billion valuation (June, 2021)

About the Product & Integrated Marketing Team

Product & Integrated Marketing is responsible for the product launches, campaigns, partnerships and programs that both attract homeowners and professionals to Thumbtack and provide the great experiences that keep them with us. To do this, we work collaboratively with other marketers and partners across Thumbtack to ensure successful launches and create a consistent narrative about our product and the benefits it offers.

About the Role

Thumbtack has always offered the best way for homeowners to find and hire local professionals. Now we want to deepen our relationship with homeowners to become the go-to partner helping them fully manage their homes. We’re looking for an experienced product marketer to help launch and scale the new products and features needed to deliver on that promise. You’ll work to understand our homeowners and their homes, help guide new product development, build compelling narratives that attract and engage homeowners, all while supporting local businesses by growing demand for their services.

Responsibilities

  • Partnering across marketing, product, support, sales, success and operations on integrated marketing initiatives
  • Leading core analytics and research projects that inform product and marketing roadmaps, synthesizing learnings into actionable insights
  • Owning product and feature positioning, messaging, channel strategy, and creative execution for new launches
  • Developing and executing go-to-market plans for major marketing campaigns
  • Measuring impact post-launch and keeping stakeholders informed of progress toward team and company goals.

Must-Have Qualifications 

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

  • Bachelor’s degree
  • 6-8+ years of consumer marketing experience, preferably in a product marketing role at a technology-driven company
  • Demonstrated cross-functional teamwork and project management experience, including executing complex projects with outstanding results
  • Experience conducting, synthesizing and sharing user research
  • Data-driven with a strong understanding of business drivers and a knack for using analytics to identify new opportunities and optimizations
  • Excellent written and verbal communication, along with strong interpersonal skills

Nice-to-Have Qualifications

  • Experience working in a home-related industry
  • MBA degree

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Ontario or the Philippines*. When it is safe to gather, we will begin to host in-person events on a regular basis. Remote employees will be expected to travel occasionally for these events to a Thumbtack library or offsite team-building location. In cities with 5+ employees, we are establishing local communities, where employees can gather for local events. Additionally, employees in the San Francisco, Salt Lake City, Toronto and Manila areas will have opt-in access to communal workspace at one of our Thumbtack libraries. We always prioritize the health and safety of our employees. Currently, participation in these events and Thumbtack library use are optional. Both require employees to be fully vaccinated.

#LI-Remote

Benefits & Perks
  • Virtual-first working model coupled with quarterly in-person events and Camp Thumbtack
  • 20+ company-wide holidays including two week-long shutdowns
  • Libraries (collaborative workspaces) in San Francisco, Salt Lake City, Toronto, and Manila
  • Stipends for remote work support, home office set-up and internet
  • Subscriptions and Employee Assistance Program for mental health and well-being
  • Cell Phone Reimbursement, Thumbtack services (North America only)

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact [email protected]

*Currently, Thumbtackers can live anywhere in Ontario or British Columbia, Canada or the Philippines or in any of the following US states: AZ, CA, CO, CT, FL, GA, HI, ID, IL, IN, KS, KY, MD, MA, MI, MN, MO, NE, NV, NH, NJ, NM, NY, NC, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, Washington DC. Our long term vision is to hire across all of the United States and Canada, but this expansion will take a few years.
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Senior Product Marketing Manager position?
    The suggested salary for this position is $152,100-$185,900*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Thumbtack
Thumbtack is an American home services website. It is an online directory that allows users to search for, rate, and hire local service providers to work on a variety of personal projects, including home improvement, financial and legal services, and e...
Website
Industry
Home Services, Local
Founded
2009
Size
1K-5K employees

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