(Senior) Product Marketing Manager

Your Impact

As a (Senior) Product Marketing Manager at Tacto, you'll develop and execute strategies that position us as the leading procurement solution for European industrial Mittelstand companies. You'll bridge the gap between our product capabilities and market needs, crafting compelling messaging that resonates with our target audience. Working closely with product, sales, and marketing teams, you'll articulate our value in clear, impactful ways that drive adoption and growth. Your work will directly influence how thousands of industrial companies perceive and engage with Tacto, playing a pivotal role in our market expansion and commercial success as we create future-proof supply chains for the backbone of the European economy.

Your Tasks

• Value Proposition & Positioning: Develop compelling value propositions that highlight our unique advantages and align with customer needs, continuously refining our market positioning as our product evolves

• Market & Competitive Intelligence: Conduct thorough market research and competitor analysis to identify opportunities, inform product strategy, and create differentiated positioning in the procurement software space

• Product Launch Excellence: Own the go-to-market strategy for new features and releases, creating comprehensive launch plans that maximize impact across all channels and stakeholder groups

• Content Development: Create high-impact marketing materials including case studies, videos, presentations, and product documentation that effectively communicate our value to different customer segments

• Sales Enablement: Equip our sales team with powerful messaging, battlecards, and training that increases win rates and accelerates deal velocity through clear articulation of our value

• Customer Insights: Gather and synthesize customer feedback through direct engagement, working with product teams to shape roadmap priorities based on market needs

Your Profile

• You're motivated to build something from the ground up and enjoy working hands-on in a dynamic environment

• You have experience in B2B marketing, ideally with exposure to SaaS or enterprise software (3+ years for Senior level)

• You combine creative thinking with analytical skills, turning product capabilities into compelling customer stories

• You have a talent for creating engaging content and a good eye for design

• You're passionate about technology and have a genuine interest in the industrial sector

• You thrive in collaborative environments, working effectively across product, sales, and marketing teams

• You possess excellent communication skills in both English and German, written and verbal

• You're proactive and adaptable, comfortable with the pace and ambiguity of a fast-growing company

We know that nobody is perfect and therefore have no specific 'minimum qualifications'. If the role sounds interesting to you, we would like to know more about you - whether you already fulfill all the qualifications or not.

Who We Are

Tacto is an AI-driven procurement platform. Our mission is to strengthen Europe’s industrial “Mittelstand” by future proofing their supply chains. We streamline how companies buy, negotiate and manage procurement – we help them optimize their by far largest cost driver to stay competitive in the long-run. Trusted by hundreds of companies, Tacto transforms procurement into a strategic advantage.

Based in Munich, our team of builders, entrepreneurs and industry experts is creating technology that truly matters. We’re backed by some of the best investors in the world including Sequoia Capital, Index Ventures, Cherry Ventures, Visionaries Club, UVC Partners as well as the founders of Personio, GetYourGuide, Helsing & Forto.

Why It Matters

The industrial Mittelstand – 90,000+ small and medium-sized enterprises – forms Europe’s economic backbone, driving 25% of Germany’s GDP and providing over 30% of jobs. These hidden champions manufacture the physical world around us, from the machines that build our cities to the medical devices that save lives.

Today, a world of growing uncertainty and disruption is threatening their position. To stay competitive, the Mittelstand must unlock new efficiencies – and procurement is their largest, strategic lever to do so.

At Tacto, we deliver tangible cost savings and strategic resilience at a time when it’s needed most. Our work extends beyond technology – it’s about protecting the foundation of Europe’s economy for generations to come.

What We Offer

• An environment where we enable you to have an impact and where we focus on outcomes, not time-tracking

• A vibrant in-office culture in a beautiful office (at least 3 days/week)

• 26 + 4 vacation days per year (4 fixed “company rest days”)

• Wellpass membership and access to Jobrad, for your health

• Additional voluntary pension contribution and KITA subsidy, for you and your family’s future

• Competitive salary & meaningful equity stake, so you are invested in our success

Tacto is an equal opportunities employer. We are committed to equal employment opportunity regardless of race, religion, sexual orientation, age, marital status, disability or gender identity. Please do not submit personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning your health, or data concerning your sexual orientation.