Senior Product Marketing Manager

About Us

Sydecar is on a mission to transform the world of private markets. Our goal is to make these markets more accessible, transparent, and liquid, and we're achieving this by revolutionizing the way investment vehicles are created and executed.

At Sydecar, we're not just a platform; we're a trusted partner in venture capital. We're dedicated to simplifying and standardizing the private investing experience, empowering capital allocators to discover and support visionary entrepreneurs who are shaping the future.

Our platform is designed with ease and efficiency in mind. We take care of all the behind-the-scenes tasks, from automating banking, ensuring compliance, handling contracts, managing taxes, to streamlining reporting. This leaves investors the freedom to concentrate on what matters most: making valuable deals and nurturing meaningful relationships.

Join us at Sydecar, as we lead the charge in revolutionizing private investing.

About the opportunity

Sydecar is looking for a Senior Product Marketing Manager to join our growing marketing team. This individual will play a critical role in driving the success of Sydecar’s products by developing and executing marketing strategies that effectively communicate the value of our offerings to venture capital managers, syndicate leads, and other investment professionals. The ideal candidate is a strategic thinker with a deep understanding of product positioning, messaging, and go-to-market execution.

What you'll be doing

• Lead go-to-market strategies for new products and features, ensuring successful launches that drive customer adoption and revenue growth.

• Develop and maintain clear product positioning, messaging frameworks, and value propositions that clearly communicate Sydecar’s solutions to target audiences.

• Collaborate with product and customer experience teams to understand user feedback and optimize messaging, positioning, and user experience.

• Create and deliver high-impact sales enablement materials, including product decks, competitive battlecards, one-pagers, and customer case studies.

• Partner with the content marketing team to develop product-focused content, including blogs, webinars, whitepapers, and customer success stories.

• Monitor and report on the performance of product marketing initiatives, using data to drive continuous improvement and optimize ROI.

• Work closely with product, engineering, sales, and customer success teams to ensure alignment on product goals and messaging.

What we're looking for

• At least 2 years of product marketing experience.

• At least 4 years of B2B marketing experience, ideally in a startup environment.

• Demonstrated ability to develop clear, compelling product positioning and messaging that resonates with target audiences.

• Track record of successfully launching new products or features and driving adoption through effective go-to-market strategies.

• Strong analytical skills with experience conducting market research and competitive analysis to inform product strategy.

• Experience setting marketing KPIs, identifying key drivers of success, and managing performance to those goals.

• Strong project management skills with the ability to manage multiple priorities and meet deadlines.

• Comfort working cross-functionally with product, engineering, sales, and customer success teams to align on goals.

• Data-driven mindset with the ability to measure and optimize marketing performance using analytics tools.

• Clear, concise, and persuasive writing skills, with experience creating customer-facing content.

Bonus if you have

• Experience in a B2B fintech startup.

• Experience in the venture capital or private markets industries.

• Graphic design skills for creating polished product collateral.

You’ll enjoy these benefits

• Competitive salary and bonus program

• PTO and flexible sick leave

• Generously covered medical, dental, vision

• Stock options program

• 401k program with 4% employer match

• Personal data plan reimbursement

• Annual professional development stipend

• Annual wellness stipend

• Workspace allotment

• Commuter benefits

• Life insurance

• Parental leave for all employees

Sydecar’s values

Our values are important to the way we live and work at Sydecar. They guide our priorities, behaviors and interactions.

Ownership

We are committed to and proud of our work and growth. We hold ourselves accountable for achieving our goals. 

Excellence

We set and exceed ambitious goals through ownership, data-driven decisions, and rigorous execution.

Humility

We value feedback and recognize that growth comes from learning from each other and our experiences.

Win Together

We are driven by a passion for winning and we champion the success of our team members, our customers, and our partners.

Sydecar is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Sydecar are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Sydecar will not tolerate discrimination or harassment based on any of these characteristics. Sydecar encourages applicants of all ages.

Compensation