What is the type of contract for this position?

The contract for this position is a Full-time contract

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Senior Product Marketing job at Carbon

Working at the intersection of hardware, software and molecular science, we are committed to delivering on the promise of 3D printing, enabling commercial customers to go beyond basic prototyping to 3D manufacturing. Our company is built on the idea that diverse fields of study must come together to solve intractable problems. We have grand ambitions to create technology that will influence industry around the world.

We’re looking for a Product Marketing Manager to be the connective tissue between product, marketing, and sales, building the product positioning for Carbon’s software products and solutions aimed at revolutionizing how products are made. In this role, you will lead marketing strategy for our software suite interfacing with senior executives in sales, product, and marketing.

This role can be performed remotely, but you should expect to travel to our Redwood City, CA office regularly for key meetings and collaborative working sessions.

Key Responsibilities:

Own the product positioning for Carbon's software products and solutions; drive marketing and customer-communications efforts to achieve Carbon's desired positioning
Work closely with sales, customer support teams, and customers to understand and document key customer needs; partner with product and tech to drive appropriate prioritization of those needs
Lead planning and execution of in-market launches for new feature and products
Analyze customer adoption and usage from awareness through renewal or churn, ensuring customers have the right information at the right time
Conduct primary and secondary market research to understand key segments and market dynamics
Track competitive offerings and support sales enablement efforts
Distill technical differentiation into positioning statements, messaging, and value propositions that will be leveraged throughout the sales and marketing funnel
Work closely with the product team to develop and execute strategies to acquire new users.

Requirements:

5-6 years experience in SaaS product marketing , preferably focused on a technical, B2B software product
Experience in defining customer purchase journey and optimizing web presence for purchase conversion.
Understand how to scope and execute marketing strategies needed to reach different customer segments, leveraging qualitative and quantitative data from our analytics team and customer feedback
Passionate about understanding new technology at a fundamental level with experience leading technical product launches
Excellent collaboration skills and experience working with executives, sales, and product management teams
Experience developing strategic positioning and messaging

Preferred:

Bachelor's degree in a technical field or marketing preferred, MBA is a plus
Experience with quantitative analysis, market research and product strategy is a plus
Experience in 3D printing is a plus

You do not need to match every listed expectation to apply for this position. Here at Carbon, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.

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Senior Product Marketing Manager, Software

Key Responsibilities:

Requirements:

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