Product Marketing Lead

About Vori

Vori is a modern retail technology company transforming how independent

grocers run their business. Our all-in-one operating system powers everything

from point of sale to digital ordering, payments, and AI-driven inventory. And

we’re just getting started. Backed by top investors and growing rapidly, we’re

building the future of retail infrastructure for the $1T grocery industry.

The Role

We’re looking for a world-class Product Marketing Lead to own the narrative,

drive go-to-market for new product lines, and help 10x revenue in the next 12

months. This is a rare opportunity to step into a company with deep market pull

and shape how our product is positioned, launched, and sold—across digital, field,

and enterprise channels.

You’ll sit at the center of product, growth, sales, and brand—and help bring clarity

and acceleration to our next phase of scale.

What You’ll Do

Vori - Product Marketing Lead 1Launch Strategy & Execution

Drive GTM strategy for new product rollouts (e.g. AI inventory, mobile back

office, e-shelf labels, fintech tools)

Create and manage launch calendars, messaging playbooks, internal

enablement, and external campaigns

Partner with product, sales, and ops to bring offerings to market with

precision

Messaging & Positioning

Own Vori’s product narrative—clarifying value props, differentiators, and

market fit across audiences

Translate complex technical features into clear, compelling customer

stories

Develop sales decks, one-pagers, demo scripts, and case studies

Website & Conversion Optimization

Lead redesign and optimization of Vori.com as a growth asset, not just a

brochure

Improve storytelling, user journey, and lead capture with product truth and

buyer empathy

Revenue Growth Partner

Build scalable frameworks that help the sales and growth teams move

faster and close better

Measure success in pipeline contribution, velocity, and campaign-driven

revenue lift

Support pricing strategy, upsell motions, and customer lifecycle marketing

What We’re Looking For

5–10 years in product marketing, ideally in B2B SaaS or fintech, with proven

GTM ownership

Vori - Product Marketing Lead 2Launch athlete: You’ve led 0→1 or 1→n product launches and know how to

rally cross-functional teams

Strategic communicator: You can write a killer headline and a 3-tier

positioning doc without fluff

Growth-minded: You think in funnels, experiments, and CAC:LTV—not just

brand equity

Scrappy but strategic: You’re not above writing a blog post or jumping on a

call to learn from a user

Experience in vertical SaaS, retail tech, or marketplaces a big plus

Why Vori

Mission-driven team building tech that helps local businesses thrive

Backed by top investors and advisors from Stripe, Uber, Palantir, and Toast

Real revenue, real growth, and a massive market opportunity

A chance to shape not just marketing—but the company’s future