Senior Product Marketing Manager

Intro to role:  

As part of our product marketing organization you will lead the team responsible for messaging and GTM for our engagement and content automation solutions as part of Seismic’s Enablement Cloud platform. You will partner with the product organization to craft messaging and GTM plans to bring new products and enhancements through our go-to-market launch process. You will be an expert in every facet of the customer journey and buyer experience.

What you will be doing: 

As the Senior Product Marketing Manager reporting to the Senior Director of Product Marketing you will lead the positioning, messaging, and go-to-market strategies for Seismic’s sales content management offerings. These include several SKUs and capabilities that allow sellers to find and discover content easily and sales enablement teams to manage and govern the content lifecycle efficiently. You will use your knowledge of the product area and key buyer persona(s) to help define, prioritize, launch, and grow capabilities, and to tell the Seismic story in a way that clearly articulates differentiation & value. Specific activities include:

• Partner with PM to establish the go-to-market vision and strategy for the product area, including identifying and defining market opportunities for the product area and helping build business cases for expanding market presence or entering new markets.
• Lead and develop product positioning and messaging by understanding our brand, customer needs when it comes to social selling and buyer engagement which includes influencing the product roadmap, market trends, and the competitive landscape.
• Research and create audience-centric messaging, positioning and value propositions for product areas that highlight unique strengths and clearly differentiates from competitors.
• Ensure content and campaign strategies are centered around buyer needs. Provide source documents to downstream teams.
• Oversee major product launches within product areas including creating market requirements, launch plan, collateral; and partnering cross-functionally to drive execution of marketing, enablement, and adoption/growth.
• Serve as market-facing subject matter expert (SME) for the product area and interface with sales enablement, industry analysts, customers, and prospects.
• Partner closely with sales enablement and content teams to develop sales materials, including pitch decks, datasheets, ROI calculators, battlecard, etc.
• Support efforts on pricing and packaging optimization strategies for the business.
• Establish strategies to drive retention, upsell and cross-sell for the product area.
• Conduct comprehensive user research and definition of buyer personas to properly package our products and inform internal stakeholders.

What you bring to the team: 

• 4-6 years’ experience in product marketing, product management or similar discipline at a B2B SaaS company
• Experience working with sales enablement, martech and content management systems (CMS) a plus, but not required
• Ability to adapt and work at a fast-paced growth startup
• Proven ability to work with product and go-to-market teams to bring new products to market and meet or over-achieve goals
• Exceptional written and verbal storytelling ability, including synthesizing insights and ideas into simple, succinct narratives
• Strong ability to understand complex considerations and then frame in a simple manner to drive collective understanding, alignment, and decision-making
• Experience using customer, competitive and market intelligence to inform product roadmap and GTM strategy
• MBA, EMBA or equivalent advanced degree preferred

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