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Senior Product Marketing Manager

Full-timeProduct Marketing Manager$146,400-$185,900*
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Learning and development budget
Visa sponsorship
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Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, which helps to digitize the world of physical operations, providing visibility and empowering entire sectors of our economy to become more safe, efficient, and sustainable. Founded in San Francisco in 2015, we now employ more than 2,000 people globally and collect more than 40 billion minutes of video footage and 5 trillion data points annually.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including video-based safety, vehicle telematics, apps and driver workflows, equipment monitoring, and site visibility. As part of a newly public company, you’ll have the autonomy and support to make an impact as we build for the long term. 

Recent awards we’ve won include: 

Best Place to Work by Built In 2022

Deloitte Fast 500 Companies

IoT Analytics Company of the Year in 2022’s IoT Breakthrough Winners

Every year, we partner with our customers to deliver outcomes like conserving millions of gallons of fuel, saving millions of dollars, and creating positive environmental change. As more customers connect to our platform, our data grows, our AI models get smarter, and our opportunities expand.

About the role:

The Samsara Product Marketing team is looking for an experienced product marketer to drive go-to-market strategies and customer adoption for two of Samsara’s emerging channels: Webstore and Public Sector. Samsara Webstore is an e-commerce offering that helps customers buy Samara hardware and licenses.

Samsara Webstore is a global strategic initiative to expand Samsara products across the US, Mexico, and EMEA. In this role, you will be responsible for the end-to-end Go-To-Market strategy and ongoing marketing campaigns for Webstore. This Senior Product Marketing Manager will work closely with the product, growth, design, and sales teams to build a world-class self-serve purchase experience, promotion, and product recommendation engine for users across various industries and sizes. Additionally, this person will be responsible for delivering best-in-class campaigns, sales enablement programs, and growth initiatives for the Samsara Webstore. 

This person will also use their customer adoption and marketing program skills to directly impact and grow one of Samsara’s most important industries, the Public Sector, by owning and supporting post sale programs and campaigns to increase customer stickiness and drive cross-sell and upsell opportunities for Samsara. 

For both the Webstore and Public Sector, you’ll partner closely with our Customer Lifecycle and Loyalty teams and various other cross functional organizations to impact Samsara’s long-term growth goals.This role is for you if you pride yourself on your creative problem-solving skills, draw conclusions using a data-driven approach, can execute quickly to support a fast-growing market, enjoy working with various teams and leaders, and are excited to learn new skills.

You should apply if:

  • You want to impact the industries that run our world: Your efforts will result in real-world impact—helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
  • You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
  • You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
  • You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best. 

Click here to learn about what we value at Samsara. 

In this role, you will:

  • Define and impact a GTM strategy: Work with other product marketers to craft cross-product narratives, solutions messaging, detailed use-case pages to elevate purchase experience on Webstore or product expansion for our Public Sector customers. 
  • Drive creative, multi-channel marketing campaigns that resonate with external audiences and drive adoption and revenue growth. Partner with growth, demand generation, and marketing operations teams to evaluate, execute, and measure results. 
  • Directly impact revenue: Define and run sales enablement programs to bring new sales motions into action and see immediate results.
  • Build impactful content: Create product details and solutions pages. Work with brand and design teams to create content that drives exceptional user experiences. Build supporting content to fuel on-going customer adoption.
  • Analyze customer lifecycle: Purchase, engagement, retention, LTV, upsell and cross-sell, and work to drive efficiencies and process improvements. 
  • Develop insights based on data: Translate insights into actionable recommendations that promote business objectives and drive tangible results.
  • Champion, role model, and embed Samsara’s cultural principles: Apply our principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally. 

Minimum requirements for the role:

  • 6-8+ years of relevant experience in product marketing, solution marketing, growth marketing, product management, or go-to-market strategy.
  • Ability to synthesize and distill complex information into clear, concise messaging for different audiences. 
  • Ability to craft end-to-end digital experiences and understand its implications on the overall supply chain for Samsara.
  • Strong decision making skills and the ability to manage competing priorities.
  • Capable of becoming an expert on our customers' lifecycles and evolving needs and applying that knowledge to market our products more effectively.
  • Excellent written and verbal communication skills. You’re comfortable presenting to internal and external audiences (large and small) and are an expert at creating and editing everything from pithy emails to detailed launch plans to researched white-papers and more. Experience in high-growth technology companies and/or fast-paced startups – you’re happiest operating without a set playbook and hold yourself to a high standard of excellence.

An ideal candidate also has:

  • Mix of e-commerce and B2B marketing experience
  • Passion for delivering exceptional user experience
  • High sense of urgency and committed work ethic to drive business outcomes
  • Analytical chops to understand customer data and measure the effectiveness of marketing programs
  • Experience conducting product, customer, and market research through focus groups, data analysis, etc
  • Creative thinker and problem solver
  • Experience in building marketing programs and managing multiple stakeholders to execute them
  • An enthusiasm to oversee market initiatives and a drive to create real impact.
Samsara’s Compensation Philosophy: Samsara’s compensation program is designed to deliver total compensation (based on role, level, and geography) that is above market. We do this through our base salary + bonus/variable + restricted stock units (RSUs). RSUs are awarded at hire and may be refreshed annually. Additionally, as a pay-for-performance company, there are additional RSU grant awards for top performers which allow employees to achieve higher market positioning.
The range of annual base salary for full-time employees for this position is below. Please note that base pay offered may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.
$115,520$164,000 USD

At Samsara, we welcome everyone regardless of their background, race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, etc. We depend on the unique approaches of our team members to help us solve complex problems. We are committed to increasing diversity across our team and ensuring that Samsara is a place where people from all backgrounds can make an impact.


Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [email protected] or click here if you require any reasonable accommodations throughout the recruiting process.

US Only: Please note that Samsara’s COVID-19 vaccination policy requires all team members who will be meeting in person for business or working from one of our offices to be fully vaccinated against COVID-19 or submit regular testing. People who cannot be vaccinated for qualifying medical conditions, sincerely held religious beliefs, and other legally protected categories, may request an accommodation.


Full time employees receive an above market total compensation package along with employee-led remote and flexible working, health benefits, Samsara for Good charity fund, and much, much more. Take a look at our Benefits site to learn more.

Flexible Working 

At Samsara, we have adopted a flexible way of working, enabling teams and individuals to do their best work, regardless of where they’re based. We value in-person collaboration and know a change of scenery and quiet space to work is welcomed from time to time, but also appreciate that the world of work has changed. Our offices remain open for those who prefer to collaborate or work in-office, but we also encourage fully remote applicants. As most roles are not required to be in the office, we are able to hire remotely where Samsara has an established presence. If a role is required to be in a certain location and candidates do not have work authorization for that location, Samsara will conduct an immigration assessment. If the role is not required to be in a specific location, Samsara will move forward with the remote location that works best for the business. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company. 

Please note: Samsara does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Samsara employees.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Senior Product Marketing Manager position?
    The suggested salary for this position is $146,400-$185,900*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Samsara
Pioneering the Connected Operations Cloud to increase the efficiency, safety & sustainability of the operations that power the global economy.
Business Intelligence, Cloud Data Services
1K-5K employees

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