Senior Product Marketing Manager - Remote Eastern Time Zone

How you will make an impact

Hygraph is uniquely situated in the competitive landscape with its newly announced content federation capabilities. As part of our evolution, and as our Senior Product Marketing Manager, you will also be a key hire as our first technical product marketing manager who will build up the function from the ground up.

Reporting to the VP of Marketing, you’ll work closely with our product, partnerships, and sales teams to develop product marketing materials and campaign initiatives to win new businesses and serve existing customers.

The ideal candidate should have a good understanding of the MACH domain (e.g. CMS, e-commerce, search, experience management), DXPs or API tooling,and be experienced in creating demos, feature pages, tutorials, competitive battle cards/insights, presentations, white papers, and similar.

The career ladder is toward “Product Marketing Lead”.

Some of your tasks and responsibilities include:

• Working closely with the product and demand generation teams to identify target audiences, develop ideal customer profiles, and determine how Hygraph can meet their needs.
• Creating high-quality, engaging content (website pages, slide decks, tutorials, demos, webinars, and technical white papers) that aligns closely with go-to-market initiatives.
• Planning and executing successful product launches by partnering up with the product management and the rest of the marketing team.
• Building and executing the strategic GTM plans that communicate the value of the Hygraph to multiple audiences.
• Working closely with the sales team to discover current gaps and create sales enablement collaterals such as elevator pitches, battle cards, and call guides.
• Establish an understanding of key competitors and incorporate your findings into competitive analysis, content, and sales enablement materials.