Senior Product Marketing Manager, Platform

Job Overview:

The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.

Coursera’s Product Marketing team connects consumers, educators and enterprises with our world-class learning products, content and solutions. Product Marketers play a key role in finding product-market fit, bringing products to market and driving adoption. In this role, you’ll support our work in bringing new degree partners to Coursera by developing buyer insights and personas, ensuring product-market fit for our global degree offerings, and equipping our partner-facing teams with competitive analyses and differentiated positioning.  This is a dynamic, growing market, and you will play a key role in supporting our growth and revenue goals while partnering with multiple cross-functional teams including Product, University Partnerships Sales Enablement, and Teaching & Learning.

Responsibilities:

• Identify and activate core buyer and market insights to help shape our product strategy and strengthen product-market fit
• Develop and activate core product positioning, value props and messaging for our target partner segments
• Research and develop competitive analyses (globally and regionally) and develop differentiation strategies
• Distill buyer insights into sales enablement tools and partner with sales enablement to develop customer-facing communications
• Serve as a subject matter expert for our degree product and platform and participate in meetings with university leadership
• Present market insights and recommendations to cross-functional teams and executive stakeholders 

Basic Qualifications:

• 10+ years professional level experience
• 5+ years in product marketing (or related marketing roles that collaborate with sales organizations)
• 3+ years experience in edtech or higher education
• Experience developing and delivering pitch decks, product demos and other customer-facing materials
• Experience driving success metrics (revenue, time to close, etc) in a sales cycle

Preferred Qualifications:

• Experience working with global products and audiences 
• Experience with sales methodologies such as Challenger Sale, Customer-Centric Selling, and/or MEDDIC
• Demonstrated strategic thinking with an analytical approach based in data and audience analytics
• Demonstrated history scaling B2B products
• Thrives in fast-paced environments with a bias for action and can adapt quickly to shifting priorities

If this opportunity interests you, you might like these courses on Coursera:

• Customer Insights: New Product Development Orientation
• Positioning: What You Need for a Successful Marketing Strategy
• Marketing Strategy Specialization