Senior Product Marketing Manager

Are you looking to have an impact on the daily life of millions of entrepreneurs in France and Europe?

Do you thrive in a trustful, fast-paced environment?

Do you feel like our Product Principles are aligned with your Product vision ?

Then Pennylane might be the right place for you — and you, might be the perfect fit for this role 🙂

We aim to become the most beloved financial Operating System of European SMEs.

We help business owners get rid of the time consuming hassle of handling accounting and finance, while giving them access to key information that they can use to make better decisions.

Meanwhile, we’re helping accountants. By using Pennylane, rather than doing manual and repetitive tasks, they can spend more time advising and guiding their clients.

Pennylane is one of the fastest growing Fintechs in France (and soon to be in Europe!)

In 3 years of existence, we’ve managed to :

💻 Make ourselves known as a groundbreaking accounting and financial software for small businesses and their accountants

💰 Raise a total of €84 millions, including from Sequoia 🌲, the famous fund from the Silicon Valley who invested early in companies like Google, Facebook, Airbnb, Stripe, Paypal and much more...

👨‍👩‍👧‍👦 Grow from 7 cofounders to 350 happy Pennylaners : we’re now recognized as one of the greatest places to work in France (but also remotely), with a 5/5 rating on Glassdoor and an e-NPS of 94.

🌍 Build an international environment with more than 30 nationalities, with a strong remote-friendly culture, where 30% of the employees are already working from all parts of Europe

🤝 Earn the trust of thousands of customers and accounting firms and obtain outstanding ratings

After a first phase of hypergrowth, it’s time for us to focus on monetizing our product – think no more, you’ll have a key role to play in this strategic move! You’ll be instrumental in driving utilization of our new features by understanding the purchasing behavior of our customers while driving & leading collaboration between Marketing, Product, Sales & Customer Success. Building solutions is nice... Delivering them with the right storytelling for our customers to figure how much value we can bring is even better

You’ll be joining a brand-new PMM team of three (manage by Maxime Leclercq : Head of product Growth & Marketing), within a 30+ Product organization, supported by an engineering team of +100 people.

- You’re turning our users in your best friends: you strive to understand their needs, challenges and aspirations to translate it into valuable insights for our PM and designers

- You’re contributing to build the most efficient processes between our Product & Marketing teams and providing best-in-class education material to the Sales & CS teams 

- You’ll infuse a growth mindset in our Product teams to ensure that we prioritize the right functionalities based on the value we deliver to our users, backed with strong analytics

- You’ll drive monetization by packaging our features in the sexiest way with the right content, supported by a compelling storytelling

- You’ll learn everything about our company, our teams, and our vision during the first onboarding week

- You’ll familiarize yourself with the product and the accounting industry (You will have access to a lot of documentation and will assist to trainings organized by your peers)

- You’ll get a very deep knowledge of our Product organization, methods, and culture

- You’ll have constructive impact on the launch of at least two new features by identifying gaps in current go-to-market strategies, process improvement opportunities and by driving a ROI-obsessed approach

- You’ll start leveraging users and market insights to orientate the Product roadmap and help its prioritization

- You’ll foster evangelization of the Product Marketing function all across the organization

- You’ll have built solid and fluid processes enabling optimal features launch and maximizing value of user research

- You’ll be the go-to person to efficiently support and enable the Sales, Growth & CS teams

- You’ll leverage an extensive market understanding to build the right pricing strategy

- You’ll put user engagement, feature adoption and utilization at the core of the Product manager’s concerns

The PMM team is expecting to grow to 4-5 people within one year, which means you’ll have ⏬

- Opportunities to recruit, mentor and manage new PMMs

- Put the PMM team at the core of the product development strategy

- Proactively identified future business opportunities

🏥 You’ll have a great healthcare cover (Alan Blue) to take care of yourself and your family

🍜 You’ll have lunch credits (Swile card) to buy your favorite food every day

🏢 You’ll be able to work from our wonderful office in the center of Paris, or from any WeWork in Europe

🏡 If you have a fully remote contract, you’ll have a budget to turn your home into a more comfortable workspace, as well as a monthly allowance to work from a coworking space whenever you feel like it

🏝You’ll get 10 additional days off (to the 25 standard ones) to rest and do what you love each year

Through our partner Gymlib, you’ll have access to 8000 fitness spaces and more than 300 activities related to wellness

🇬🇧 You’ll have access to Busuu to perfect your english or learn a new langage of your choice

💻 You’ll get the latest Apple equipment

🎉 You’ll be part of a vibrant social community : we do lots of sports together (Foot, running, climbing...), we love to hang out and have a drink together (thursday afterwork drinks on our rooftop is a usual thing. Twice-a-year we do company seminars, last time we went on a trip to the French Alps and it was fabulous !)

- First call with Romain (Recruiter) : 30 min

- Interview with Maxime Leclercq (Head of Product Growth & Marketing) : 1h

- Case study + debriefing session with Maxime Leclercq and Tancrède Besnard (CPO) : 1h

- Culture-Fit discussion with 2 members from the Marketing and Product teams to assess the fit and the Product culture : 45 min

- Last Round with Arthur (CEO) : 30 min

We make sure we move fast ; you can expect the recruitment process with us to last between 15 and 25 days in total. 

You may have noticed that there was no section listing the skills or qualities required to apply for this specific job. Researches have shown that some people are less likely to apply than others, if they don’t feel like they meet the full list of criteria. So we have decided to take it down entirely.

We have tried to give you as much details as we could about the purpose, missions and environment of this role; it is now up to you to tell us if you think this is a position in which you could a) have fun and b) bring value to our company.

If you’re hesitating, we encourage you to apply anyway: worst case scenario, you might lose a few minutes, and in the best case, it will be the start of a meaningful and long-lasting collaboration.

We also want to emphasise that we fully embrace diversity and that we’re doing our best to create a safe and inclusive environment. We are committed to providing an equal employment opportunity regardless of gender, sexual orientation, origin, disabilities, or any other traits that make you who you are. If anything, diversity makes us a more fun place to work at.

To end with a humble illustration of our commitment, we’ve recently signed the Pacte Parité to set concrete goals in building a better and more inclusive workplace in the years to come.