Senior Product Marketing Manager, Partnerships

About the Product & Integrated Marketing Team

Product & Integrated Marketing is responsible for the product launches, campaigns, partnerships and programs that both attract homeowners and professionals to Thumbtack and provide the great experiences that keep them with us. To do this, we work collaboratively with other marketers and partners across Thumbtack to ensure successful launches and create a consistent narrative about our product and the benefits it offers.

About the Role

Thumbtack has always offered the best way for homeowners to find and hire local professionals. But we also recognize that we are one of many products and services that our homeowners and professionals rely on. We have an enormous opportunity to deliver value outside the boundaries of our product and integrate Thumbtack more seamlessly into their daily lives. To that end, we’re looking for an experienced marketer who not only knows how to successfully launch and scale new partnerships, but can also develop a deep understanding of our customers and professionals to help build a roadmap for who we partner with and how in order to deliver value throughout their respective journeys.

Responsibilities

• Partnering across marketing, business development, product, communications, and enablement to develop a robust partnership roadmap
• Owning go-to-market strategy, positioning, messaging, and channel strategy for partnership launches and ongoing co-marketing campaigns
• Leading marketing and other partners to seamlessly execute each marketing initiative
• Measuring impact post-launch and keeping stakeholders informed of progress toward team and company goals.

Must-Have Qualifications 

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

• Bachelor’s degree, along with 6-8+ years of marketing experience, including experience in partnership marketing
• Demonstrated project management experience, including executing complex projects with outstanding results
• Strong ability to build relationships across functions, levels and organizations, seamlessly juggling the priorities of multiple stakeholders
• Data-driven with a strong understanding of business drivers and a knack for using analytics to identify new opportunities and optimizations
• Track record of innovative co-marketing campaigns that capitalize on unique opportunities between partners
• Excellent written and verbal communication, including experience pitching new ideas
• Strong sense of both ownership of and urgency for achieving team objectives

Nice-to-Have Qualifications

• Experience working in a home-related industry
• MBA degree

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Ontario or the Philippines*. When it is safe to gather, we will begin to host in-person events on a regular basis. Remote employees will be expected to travel occasionally for these events to a Thumbtack library or offsite team-building location. In cities with 5+ employees, we are establishing local communities, where employees can gather for local events. Additionally, employees in the San Francisco, Salt Lake City, Toronto and Manila areas will have opt-in access to communal workspace at one of our Thumbtack libraries. We always prioritize the health and safety of our employees. Currently, participation in these events and Thumbtack library use are optional. Both require employees to be fully vaccinated.

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