What is the type of contract for this job?

The contract for this job is a Full-time contract

What's the salary range for the Senior Product Marketing Manager, Partner Experience position?

The suggested salary for this job is $147,000 - $186,000*

Is telecommuting possible for this job?

No, telecommuting is not possible for this job

Senior Product Marketing job at Xero

Our Purpose

At Xero, we’re here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact:

As a Senior Product Marketing Manager for Partner Experience, you will play a pivotal role in showcasing Xero’s unique value for our accountant and bookkeeper community via our digital partner experience and loyalty program.

This is an exciting opportunity to become the go-to expert on key programs that are essential for enhancing Xero’s engagement with our accountant and bookkeeper community. By gaining a deep understanding of the market landscape and our partners’ needs, you will craft unique messaging, refine our partner engagement strategy, plan product releases, and drive the adoption of these programs through targeted marketing efforts.

What you'll do:

Drive quantitative and qualitative research into partner needs and competitor loyalty programs to inform positioning, go-to-market strategy, and product planning
Lead the creation and upkeep of customer-centric value propositions and ready to use messaging for target customers
Identify most compelling evidence to back up CVPs
Bring CVPs to life by creating internal messaging frameworks, along with rebranding partner experience programs and developing go-to-market assets
Lead the development of go-to-market plans for Xero’s Partner Experience, including launch strategies, adoption initiatives, product releases and migration plans for existing partners
Collaborate closely with regional and channel partners to ensure successful deployment
Advance revenue growth across Xero’s existing customer base and prospects by developing external facing training material in addition to campaign content that drives usage
Influence and lead complex GTM work streams, building rapport with senior stakeholders across functions to gain buy-in and prioritise objectives
Proactively identify opportunities to grow adoption by actively staying across research, performance analytics, and feedback from customer-facing teams
Act as the partner experience expert globally, enabling internal teams to leverage it as a powerful channel for customer engagement and revenue growth
Partner closely with the Commercial Operations team to construct and execute tests that will inform enhancements to the design and messaging of Xero’s Partner Experience

What you'll bring with you:

6+ years in product marketing or related roles
Experience working across timezones and functions
Experience with loyalty or benefits programs
Strong expertise in applying product marketing best practices and frameworks
Proven ability to craft compelling messaging that connects and converts target customers
Ability to work independently, thrive in fast-paced environments and manage ambiguity
Proven experience in balancing long-term strategic planning with short-term execution
Strong business acumen and a data-driven approach to decision-making
Excellent verbal and written communication skills
A proactive mindset with a “roll-up-your-sleeves” attitude

Why Xero?

Offering very generous paid leave to use however you’d like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you’ll do the best work of your life at Xero.

Senior Product Marketing Manager, Partner Experience

What you'll do:

What you'll bring with you:

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