MaintainX is the world leading mobile-first workflow management platform for industrial and frontline workers. We are a modern IoT enabled cloud based tool for maintenance, safety, and operations on equipment and facilities. MaintainX powers operational excellence for 4,000+ businesses including Univar, Quikrete, ABInBev, Duracell, Marriott and McDonald’s.
We've raised $54 million in venture capital following a recent Series B funding round led by Bessemer Ventures, August Capital, Amity Ventures, Ridge Ventures as well as the founders of UiPath and Thumbtack.
This role can be remote in the US or Canada
As a founding member of the product marketing team, you will play a critical role in shaping how MaintainX brings our product story to life, across every channel, in every stage of the buyer journey. You will work closely with partners in Marketing, Product, and Sales to create scalable, repeatable formulas for GTM success. This role reports to the Director of Product Marketing.
What you'll do:
- Market analysis & intelligence — identify market segments and personas for MaintainX to target based on market potential, product-market fit, etc. Keep on top of broad trends impacting the economy and our industries.
- Voice of customer — use product analytics, customer interviews, and more to become experts on our buyers’ needs, goals, motivations, and dreams.
- Competitive intelligence — conduct closed/won analyses, keep up to date with competitors’ movements, and identify the differentiators that keep our narrative fresh and our sellers on top.
- Influence product strategy — champion our customers’ needs to inform product strategy and roadmap. Work with the Product team to validate new product hypotheses and dream up GTM motions that can scale.
- Messaging & positioning— define the messaging that defines our product category. Translate our product’s capabilities into simple, compelling messages that resonate and stories that stick.
- Product launches — build the plans to take our product to market and align every team (DG, comms, PM, sales, design, growth) to execute flawlessly on launch day and beyond.
- Sales enablement — enable customer-facing teams with the right collateral and training so they can close bigger deals, in less time, and more often.
- Ongoing campaigns — partner with Growth & Demand Gen teams to drive product adoption, upsell, and expansion of new and existing features.
Ideally you bring:
- 5-7+ years of product marketing experience (or related experience), including 2+ years of enterprise B2B SaaS experience
- Experience working with or enabling go-to-market teams sales, customer success, and account management
- Outstanding written and verbal communication skills.
- Strong team player who excels at building cross-functional relationships and can influence without authority
- Bachelor’s degree or equivalent work experience
Benefits:
- Competitive salary and meaningful equity opportunities.
- Healthcare, dental, and vision coverage.
- 401(k) / RRSP program.
- Remote and hybrid work-friendly - we'll send the equipment (laptop, monitor, headset, etc.) you need to be comfortable and productive.
- Take what you need PTO.
Our distributed environment lets us work with a dream team from around the world. Some team members live across the United States, in Canada, Argentina, and more! This role can be fully remote in the US or Canada- we’ll give you the equipment, you just bring the skills and drive to succeed from anywhere.
About us:
Our mission is to make the life of blue-collar workers easier worldwide by creating software that meets their needs and realities. Our product is truly life-changing for 80% of the workforce that doesn’t work behind a desk and needs enterprise-grade software at their fingertips.
MaintainX is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.