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Coinbase

Senior Product Marketing Manager, International

Paid time off
This job offer is closed.
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We’re Coinbase. We’re the world’s most trusted way to join the crypto revolution, serving more than 89 million accounts in more than 100 countries. 

Our mission is to increase economic freedom around the world, and we couldn’t do this without hiring the best people. We’re a group of hard-working overachievers who are deeply focused on building the future of finance and Web 3.0 for our users across the globe, whether they’re trading, storing, staking or using crypto. Know those people who always lead the group project? That’s us.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we look for candidates who will thrive in a culture like ours, where we default to trust, embrace feedback, and disrupt ourselves. Second, we expect all employees to commit to our mission-focused approach to our work. Finally, we seek people who are excited to learn about and live crypto, because those are the folks who enjoy the intense moments in our sprint and recharge work culture. We’re a remote-first company looking to hire the absolute best talent all over the world.

Ready to #LiveCrypto? Who you are:

  • You’ve got positive energy. You’re optimistic about the future and determined to get there. 
  • You’re never tired of learning. You want to be a pro in bleeding edge tech like DeFi, NFTs, DAOs, and Web 3.0. 
  • You appreciate direct communication. You’re both an active communicator and an eager listener - because let’s face it, you can’t have one without the other. You’re cool with candid feedback and see every setback as an opportunity to grow.
  • You can pivot on the fly. Crypto is constantly evolving, so our priorities do, too. What you worked on last month may not be what you work on today, and that excites you. You’re not looking for a boring job.
  • You have a “can do” attitude. Our teams create high-quality work on quick timelines. Owning a problem doesn’t scare you, but rather empowers you to take 100% responsibility for achieving our mission.
  • You want to be part of a winning team. We’re stronger together, and you’re a person who embraces being pushed out of your comfort zone.

Coinbase has built the world's leading compliant cryptocurrency platform serving over 35 million accounts in more than 100 countries. With multiple successful products, and our vocal advocacy for blockchain technology, we have played a major part in mainstream awareness and adoption of cryptocurrency. We are proud to offer an entire suite of products that are helping build the cryptoeconomy, and increase economic freedom around the world.

There are a few things we look for across all hires we make at Coinbase, regardless of role or team. First, we assess whether a candidate demonstrates our values: Clear Communication, Positive Energy, Efficient Execution, and Continuous Learning. Second, we look for signals that a candidate will thrive in a culture like ours, where we default to trust, embrace feedback, disrupt ourselves, and expect sustained high performance because we play as a championship team. Finally, we seek people with the desire and capacity to build and share expertise in the frontier technologies of crypto and blockchain, in whatever way is most relevant to their role.

This role is in the Product Marketing team supporting growth of the crypto ecosystem, with a focus on B2B solutions such as payments, business banking, and more. 

What you’ll be doing (ie. job duties):

  • Partner with product management, marketing, and product communications to execute on Coinbase’s strategy to grow in non-US markets
  • Create international GTMs and activation efforts to launch and drive Coinbase adoption at scale in emerging markets
  • Partner with research teams to uncover regional-specific insights and product gaps based on local use cases, regulation, and in-market nuances.
  • Manage Regional Marketing stakeholder relationships to ensure integrated planning of product launches.
  • Develop International Playbooks for GTM’s leveraging key growth tactics to ensure efficient scale and while also maintaining local flexibility required for successful activation. 
  • Build out the internal localization efforts so the experience, messages, and campaigns are appropriate for each geo, and ensure that localization can be done rapidly and at scale

What we look for in you (ie. job requirements):

  • Minimum of 5-8 years of Product Marketing preferably in the fintech or crypto space; Product Management experience or digital finance / banking / payments marketing experience
  • Prolific writer: internal documentation, MRDs, external collateral, product copy
  • Demonstrated track record of creating customer segment oriented campaigns to steer new customer acquisition, deepen engagement & retention
  • Advanced quantitative and deductive skills. Ability to distinguish between the signal and the noise and make data-guided actions
  • Outstanding project management skills
  • Self-starter and ability to be ready to roll-up your sleeves and get things done
  • Demonstrated ability to collaborate effectively across multiple teams



Nice to haves:

  • You have crypto experience and a knowledge of the crypto market
  • You have experience working on financial products or other B2B2C commercial products
  • MBA from premier school

Notice for Colorado applicants as required by sb19-085 (8-5-20). Target annual salary for this role performed in Colorado, is ($161,500) + target bonus + target equity + benefits (including medical, dental, vision and 401(k)).

(P32626)

Please note that for employees based in the US, Philippines, Canada or Singapore, if your role requires you to be present in a Coinbase office or if you choose to be physically present in a Coinbase office or sponsored location, participate in any in-person gathering (including offsites) or engage in business travel sponsored by Coinbase, you will be required to be fully vaccinated (as defined by applicable law).  If you receive an offer, you will receive additional information about the grounds and process for an exemption.

Commitment to Equal Opportunity

Coinbase is committed to diversity in its workforce and is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law.  For US applicants, you may view Pay Transparency, Employee Rights and Equal Employment Opportunity is the Law notices by clicking on their corresponding links.  Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.    

Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations[at]coinbase.com and let us know the nature of your request and your contact information.  For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here).

Global Data Privacy Notice for Job Candidates and Applicants

Depending on your location, the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available here. By submitting your application, you are agreeing to our use and processing of your data as required.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Internship contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Coinbase
Coinbase Global, Inc., branded Coinbase, is an American company that operates a cryptocurrency exchange platform.
Website
Industry
Bitcoin, Blockchain
Founded
2012
Size
1000+ employees

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