Senior Product Marketing Manager – HR

Senior Product Marketing Manager – HR
Marketing | San Francisco, CA or Chicago, IL or Remote - US

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Build worldwide digital experiences that touch millions. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
As the Senior Product Marketing Manager, HR, you will help define and execute the strategy for marketing DocuSign’s products to HR departments across industries and company sizes. Success in this role means creating and delivering a comprehensive marketing plan that drives sales and customer success. This includes market segmentation, a deep understanding of customer needs across the buyer’s journey, integrated marketing campaigns, compelling content, partner programs and events, and sales enablement. This is a highly cross-functional role, so we’re looking for a collaborator that will partner with sales and marketing leadership to define a GTM strategy that delivers results for stakeholders across Marketing, Sales, Business Development, Product, Partner and Customer Success teams.

This position is an individual contributor reporting to the Senior Director Product Marketing, Horizontals and is designated Flex.

Responsibilities

• Develop a deep understanding of HR use cases and business processes, including buyer personas, customer needs and technology ecosystems
• Own HR insights: stay on top of trends, events, and channels to anticipate customer needs
• Create world-class marketing content for use across different channels – web copy, webinars, field events, sales decks
• Enable the Sales organization to effectively deliver DocuSign’s value proposition in the context of HR use cases
• Co-develop integrated marketing programs aligned to customer buying and adoption lifecycles in conjunction with Sales and Marketing
• Develop partner co-marketing initiatives in conjunction with Business Development and Partner Marketing
• Identify opportunities to accelerate growth of HR use cases by addressing unmet needs related to agreement processes in collaboration with field teams
• Define, track and analyze metrics to manage pipeline with sales and marketing partners
• Evangelize our product offerings with customers, partners, analysts, and media

Basic qualifications

• 8+ years marketing experience, with 2+ years of product marketing experience in the B2B SaaS space
• BA/BS required

Preferred qualifications

• 2+ years experience marketing to HR business decision makers, such as CHROs or Talent Acquisition or HR Operations leaders
• Excellent written and verbal communication skills with the ability to create net new content and marketing assets that engage senior (C-Suite) decision makers
• Track record of leadership and results in a fast-paced work environment
• Demonstrated expertise leading cross-functional, large-scale strategic marketing initiatives, working in a matrixed environment
• Mix of strategy, marketing, sales (direct, partner, e-commerce) and technical skills
• MBA or prior strategy consulting experience

Based on Colorado law, the following details are for Colorado individuals only: Colorado base salary range: $118,200 - $146,800 and eligible for bonus, equity and benefits.

Vaccination requirement
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws.

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

Accommodations
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at [email protected].

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