Senior Product Marketing Manager, Franchise Suite

We are looking for a strategic product marketer to drive and execute meaningful growth initiatives for Franchise customers through the growth of Franchise Suite, our purpose-built toolset for this market segment, and the Square product portfolio. As the Franchise PMM, you will help transition the GoParrot product suite (www.goparrot.ai/) which was acquired in 2022 (squareup.com/us/en/press/square-acquires-goparrot) into a full-fledged Square portfolio product and champion the franchise customer.

You have an understanding of product strategy, market segmentation, marketing execution, and sales enablement. We are looking for someone who has experience across the full acquisition funnel and product lifecycle, and is an excellent cross-functional collaborator. Reporting to the PMM Lead, the Franchise Suite PMM will help define and drive marketing strategies to grow the Franchise Suite customer base globally.

You Will:

• Use surveys, customer interviews, and quantitative usage analyses to identify target customers and growth opportunities, and to define how Franchise Suite can meet distinct customer needs
• Partner with Product Management, Design and Engineering to determine the product strategy and feature roadmap within Franchise Suite and other product teams like Square for Restaurants to support franchisors and franchisees
• Be the expert in Franchise Suite's product positioning, value propositions, and foundational messaging to be used in product development and marketing assets
• Lead a global go-to-market plan, ensuring all customer-facing teams are on-message and maximizing each channel, particularly sales
• Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention
• Track marketing program performance and improve through continuous testing
• Keep a pulse on competitors, helping our teams stay up to speed on the latest industry trends

• 8+ years of professional experience with a Bachelor's degree, or 5+ years of professional experience with a Masters degree. Relevant experience includes product marketing, strategy / management consulting, brand management, e-commerce or related fields.
• Experience working with product management, engineering, analytics and design to scale products
• An understanding of product strategy, pricing and go-to-market planning
• Ample experience working with and influencing partners
• Empathy for our customers' pain points and a genuine interest in and curiosity in helping small businesses succeed
• Deep analytical competence and ability to use data to build and present business cases
• A background in B2B marketing, preferably at a high-growth SaaS company

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.