What is the type of contract for this position?

The contract for this position is a Full-time contract

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

(Senior) Product Marketing job at Forto

Our Company

What if... your work would empower change in an industry that essentially impacts the prosperity of the entire world? Forto is in business to exactly do that - disrupt logistics! Simplifying global trade has been our mission from day one. Our exponentially growing team of more than 550 technology and logistics experts, forge ahead each day with the goal to deliver a highly transparent, frictionless and sustainable digital supply chain.

Our company is headquartered in Berlin, Germany, and currently has in total 12 offices across Europe and Asia, including Copenhagen, Hamburg, Ho Chi Minh City, Singapore, Hong Kong, and Shanghai. Leading manufacturers and e-commerce brands are among the 2.500 customers using Forto’s digitally-focused offerings as part of their supply chain delivery. Among the fastest growing logistic start-ups in Europe, Forto's recent investment round (June 2021) placed the company valuation at more than $1.2 billion.

At our core, we are in love with progress and cannot cope with the standstill. We leave old paths and look for new roads. We are constantly striving for ways to be even better tomorrow. We are facilitators, we are explorers, we are visionaries. If you are looking for something extraordinary to work for - join the crew to become a part of our pioneer expedition.

Your Role

Forto is successfully pursuing the ambitious goal of digitizing a massive industry. You have the opportunity to play a decisive role in this as one of our Product Marketing Managers. In this role, you will be responsible for positioning and messaging around our product, creation of rich and meaningful sales content and preparation and execution of our product and feature launches across our markets. In close collaboration with the product, marketing and sales team, you will bring our product marketing setup to the next level.

You will

Deeply understand our target customers and their needs and pain points within your product area
Develop positioning and messaging for our innovative products and services
Develop meaningful sales content to enable our revenue team to target the right customer with the right set of information and materials for the specific stage of the buying journey
Work with sales enablement teams to train the sales community on core content
Feed relevant positioning and messaging content to our content team to create meaningful and targeted marketing materials
Develop go-to-market strategies for new product and feature launches and manage release updates internally with our sales community and externally
Closely listen and cooperate with the sales community to consistently improve the quality of our content

What you bring

5+ years of experience in Product Marketing in a dynamic B2B environment; ideally experience in logistics or technology companies
Fluent language proficiency in German and English
A tech-savvy talent and creative mind with a strong passion for serving and deeply understanding customers
You enjoy both shaping strategies and getting into the detail of implementation, to create sales content and product marketing campaigns that drive customer engagement and satisfaction
You understand how different content supports different stages of the buying journey and are able to create targeted materials to support sales at all stages of process
As an action-oriented team player you have excellent communicative skills to manage a complex set of stakeholders, in particular you are energized when working with the sales organization
Finding the right words to translate complex tech and logistics content into effective customer-centric product marketing assets (like value propositions, positionings, messaging as well as naming, taglines and marketing content) comes easily to you

Forto is an internationally growing company

At Forto we don’t just accept differences — we celebrate them, support them and cultivate them to the benefit of our employees, products and our communities. Forto is proud to be an equal opportunity workplace and is an affirmative action employer.

Company language: English
15+ offices across Europe & Asia
700+ employees
30+ nationalities represented
2500+ customers

Learn more about us

Why Us - You can look forward to

Personal & Professional Development: Through strong ownership from the first day you will experience a steep learning curve, grow on a professional level and take the next steps to being an Expert or People Lead.
Impact: We are leading the digital transformation of a whole industry and share a high awareness for environmental issues on all levels especially supported by our management.
Team: Join a team of over 30 nationalities and different backgrounds from Tech, Logistics, Business and more. What really matters to us is a caring and welcoming environment where we embrace uniqueness and celebrate diversity.
Working culture: Experience a company culture where we work on eye level, decisions are made quickly and knowledge sharing, as well as mentoring is on our daily agenda.