Senior Product Marketing Manager

About the role

We’re working on a new stealth project in the B2B SaaS space. As our first Product Marketing hire, you’ll have the opportunity to own research, positioning and messaging, and ongoing adoption marketing. This will encompass initiatives around new user growth, website experimentation, feature updates, core product launches, and more.

The ideal candidate will be a versatile product marketer comfortable owning all of product marketing for our platform in a fast-paced, rapidly scaling SaaS company. Extra points if you’re experienced with both self-serve (freemium, credit-card growth) and enterprise sales-assisted business models. You will be working with a world class talented team who have built and shipped products valued over $8B today.

Responsibilities

• As Senior Product Marketing Manager, you will be responsible for helping drive the adoption of our product
• You’ll drive segmentation, map the customer journey, optimize the full-funnel experience, and accelerate growth
• Develop a deep understanding of our target markets, including buyer personas, key uses cases, and customer needs
• Plan and prioritize marketing initiatives
• Find the unfair advantage we have in our product
• Own value proposition story across the customer lifecycle
• Design, supervise, and execute new product messaging, campaigns, and content across different channels
• Build a community of customer evangelists by driving a consistent narrative

Qualifications

• Experience with product-led growth strategies
• 5+ years of product marketing experience in the B2B SaaS space
• Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations
• Proven track record of working with multiple cross-functional teams
• Proven ability to understand and simplify complex, technical topics for non-technical audiences
• Remote US role though preference for LA-based