Senior Product Marketing Manager - Enterprise

Upwork ($UPWK) is the world’s work marketplace. We help connect companies large and small with top independent talent from around the world. Simply put, our mission is to create economic opportunities so people have better lives.

Every year, more than $2 billion of work is done through Upwork by skilled independent professionals who want the freedom of working anytime, anywhere.

As a Senior Product Marketing Manager with a focus on Enterprise, you’ll be in a lead role with access to key leaders and areas of the business. You’ll work with partners across the organization to develop and launch new product features as well as be an internal advocate for the Enterprise Suite product. We’re looking for a strategic customer advocate who thinks deeply about how to improve customer experiences, has a passion for bringing Upwork into organizations around the world, and enjoys working with diverse partners to execute complex projects. If you are hungry to define and own product marketing strategy for key initiatives and products in a cross-functional, high-impact role, then this job is for you.

Your responsibilities:

• Define and run comprehensive go-to-market strategy and planning including positioning, communication of value proposition and launch strategy
• Develop impactful messaging and communications through research and qualitative feedback
• Drive customer analysis and research to gain expertise and insights that can be used to influence product decisions and represent the voice of the customer internally
• Work with colleagues across product, design, customer support, community, operations, sales enablement and marketing to drive consistent user experience and communication
• Engage with the sales team to ensure they are informed and equipped to deliver consistent messaging and products to the right customer
• Lead and influence others to make customer-centered, data-backed decisions

What it takes to catch our eye:

• Substantial cross-functional, customer-centric experience in product marketing
• Experience marketing to B2B enterprise SaaS decision-makers
• Stellar written and verbal communication skills (a writing sample is required)
• Ability to handle large and complex projects where you get everything from the big picture to the details right
• Experience conducting user research, including qualitative interviews and developing and fielding quantitative surveys
• Strategist who is comfortable with problem framing and implementing strategic business recommendations
• Upbeat, can-do attitude to take on whatever challenge is thrown your way