Senior Product Marketing Manager, Email

WHAT YOU’LL DO

Braze is looking for an experienced product marketer to join our Marketing team. The Senior Product Marketing Manager will be responsible for owning the go-to-market strategy and positioning for our email offering.

Email is at the heart of many of our customers’ engagement strategies. As we strive to accelerate our growth in the coming years, we’re looking for an enthusiastic email expert to take this core channel to new heights. The ideal candidate must be a world-class problem solver, understand the value of email, be able to turn complex concepts into simple value-based stories, and be comfortable operating in a fast-paced, changing environment. Key performance indicators include pipeline generation, deal velocity, win rates, ACV, market leadership, and product adoption.

Responsibilities:

• Build, document, and socialize our understanding of email buyer personas
• Develop a strong understanding of our existing Email capabilities
• Conduct market and customer research to help different teams (e.g. Product, GTM) act on emerging trends, market shifts, competitive threats, and unmet customer needs
• Create jargon-free, differentiated positioning and messaging that fuels content, campaigns, and enablement
• Lead product launches and releases for new products, features, and enhancements
• Partner with enablement teams to ensure that the entire GTM function has the appropriate training and tools required to successfully speak to our email capabilities
• Prepare compelling content (e.g. web pages, demo videos, sales decks, webinars, blogs) that support business objectives
• Partner with Content and Demand Generation to create awareness and pipeline-generating programs that educate our customers on the value they can derive from our email capabilities
• Monitor the health of our email products, identify opportunity areas, and create action plans to achieve continued success

WHO YOU ARE

• 5+ years of product marketing experience, preferably at high-growth B2B SaaS companies
• ESP/Martech software experience highly preferred
• Passion for email marketing with a strong understanding of the persona and technology landscape
• Metrics-driven and focused on driving incremental results
• Excellent written, verbal, and visual communication skills with a strong attention to detail
• A world class storyteller who can concisely spin a narrative around complex concepts to different audiences
• Proven track record collaborating with senior executives and cross-functional stakeholders (e.g. Sales, Marketing, Product, Strategy & Ops, Enablement, Customer Success)
• Ability to work on multiple projects simultaneously, while focusing the right level of effort on each
• Self-starter who thrives in a fast-paced, high-growth environment
• Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues
• Natural curiosity and empathy for customers and their challenges

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $140,800 and $154,000/year with an expected On Target Earnings (OTE) between $160,000 and $175,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.